After Emory University students were sent into a tizzy over chalk drawings of "Trump 2016" around campus, Twitter account/lifestyle brand Old Row decided to host a contest for a gift card to the student who does the best "Trump 2016" chalk drawing on their campus in what is being dubbed #TheChalkening.
Students across the country were quick to take up Old Row on their offer, and a series of "TRUMP 2016" images were shared on Twitter and Snapchat.
For April Fools Day we should have everyone chalk TRUMP 2016 all over their campus, not really as a joke, but to see how many tears are shed— Old Row (@OldRowOfficial) April 1, 2016
Whoever sends in the best campus chalking tomorrow gets a $100 Old Row gift card. Together we can Make Trolling Great Again.— Old Row (@OldRowOfficial) April 1, 2016
Here are some examples of chalkings:
At least one school wasn't pleased and tried to erase the message:
And as for Emory, the school where all of this began, the college president had a chalk message of his own: "EMORY STANDS FOR FREE EXPRESSION."