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Obama's Spanish Language Ads

The opinions expressed by columnists are their own and do not necessarily represent the views of

In an off the record conversation with the Des Moines Register that made it on to the record, Barack Obama stated that, “Should I win a second term, a big reason I will win a second term is because the Republican nominee and the Republican Party have so alienated the fastest-growing demographic group in the country, the Latino community.”


Obama, did not mention, however, what he and the Democrats will offer to the Hispanic community. To see what he thinks will animate this demographic, it is worth looking at his Spanish language ads. In September he released an ad featuring a Latina whose message translates as:

“My name is Nydia. I am an attorney, and Puerto Rican. I would like to talk to you about the Supreme Court justice Sonia Sotomayor. When she was named by Obama we all celebrated, the Puerto Ricans and Hispanics. But Mitt Romney opposed Sotomayor. He offended me when he declared that he rejected her nomination. And now he wants our vote for president. Señor Romney, the time has come to pay the bill.”

The ad ends with Barack Obama stating "Soy Barack Obama y yo apruebo este mensaje." [I am Barack Obama and I approve this message.] Apparently themessage that Obama approves is that Hispanics should vote solely based on their ethnicity. Notice that the ad mentions nothing about Sotomayor’s qualifications or judicial philosophy, but merely the fact that she was Puerto Rican. Hispanics should be outraged by this assumption that they will vote for him based on race rather than policy.

Obama’s most recent ad touts his support for the DREAM Act Amnesty. Obama, who does not speak Spanish, nonetheless drags out his old teleprompter to give a Spanish language message. Obama’s states:


“In the young people known as the DREAMers, I see the same qualities that Michelle and I try to inculcate in our daughters. They respect their parents. They study to get ahead. They want to contribute to the only country that they know and love. As a father, it inspires me. And as president, their courage has made me remember that no obstacle is too great. No road is too long.”

I am the first person to admit that the children whose parents brought them here illegally are a difficult case, and some of them are perfectly nice people. Some, such as Humberto Leal Garcia, an illegal aliens whose parents brought him here when he was 2 and then who murdered and raped a 16 year old, are not. Rather than consider Leal someone who only knew and loved America, Obama tried to block his execution on the grounds that he was a “Mexican National” entitled to legal assistance from the Mexican consulate.

Nor does Obama acknowledge that his amnesty is available for illegals as old as 31. It’s also interesting that he keeps on referring to parents. If some of the “DREAMers” are in a difficult position, the fault is with their parents for making breaking our laws, not America for having immigration laws.

This Spanish language pandering is nothing new for Barack Obama. In 2008, he ran Spanish ads attacking John McCain because his “friend” Rush Limbaugh had supposedly said “stupid and unskilled Mexicans” and that all immigrants must “shut your mouth or you get out!” Besides the fact that anyone who listens to Rush Limbaugh knows he is not fond of John McCain, Obama intentionally took both clips completely out of context.


Limbaugh was not calling all Mexicans stupid and unskilled, he was only referring to Mexicans who were taking low skilled jobs. Perhaps it was a broad brush to apply to unskilled workers, but certainly not meant to apply to Mexicans. The comment about telling immigrants to “shut up or get out” were from a clip where Limbaugh was describing Mexico’s immigration laws, where foreigners who engage in political protests can be deported.

For all his claims that Republicans are anti-Hispanics, these ads show that Obama and the Democrats clearly view Hispanics as little more than a voting block that can be manipulated by lies and racial appeals. Hopefully, patriotic Hispanics voters will prove them wrong.

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