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The Marketing of Evil

The opinions expressed by columnists are their own and do not necessarily represent the views of
“The Marketing of Evil” is the title of one of the most important books of our day. When David Kupelian wrote it several years ago he caused many to understand that the breakdown of the family, the toxic culture, the slow chipping away at the moral fabric of our nation do not happen by accident. They happen because there are those who are intent on destroying a Judeo-Christian worldview and the goodness that goes along with it.

As we face this ugly truth, the good news is that Kupelian has written a sequel to help us “understand and overcome the destructive forces that are transforming America”. His new book, “How Evil Works” is essential for anyone who seeks to promote what is good. But be careful: sometimes the evil is “out there” – and sometimes it is in our own hearts. If you start feeling a bit uncomfortable as you read, it might be time to drop to your knees.

Kupelian writes: “Increasingly, Americans are forsaking their traditional faiths of Christianity and Judaism in favor of witchcraft and other pagan or New Age practices, while angry, in-your-face atheist manifestos top bestseller lists. Meanwhile, today’s culture of sexual anarchy manifests ever new and disturbing syndromes – same-sex marriage, people attempting to surgically morph into the opposite gender, pedophiles and polygamists striving to ride the gay-rights bandwagon to acceptance, and an epidemic of female schoolteachers sexually preying on their students.”

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It’s time we discover just how we’ve become so accepting of the manifestation of evil around us. Could it be that our silence and casual acceptance are also evil? You’ve heard it said, “Where is the outrage?” But when I reflect on how Christ wept over the lost and the hurting, I also wonder, “Where is the heartbreak?”

It starts with you - by asking Christ to first examine your own heart, to try your thoughts, to reveal your own “wicked ways”. Jesus was very clear about confronting our own sins first. And, because we are all fallen creatures, we have to confess them every day. Each morning in order to fight my human tendency to take the easy path of cultural compliance, I ask God to forgive me, strengthen me with his spirit, and fill my heart with love for him and others. The only way to be strong enough to battle evil is to start with a contrite heart and replace seflish desires with the compassion of Christ. I must fight for truth not only because it secures freedom for me and my family, but because it secures freedom for the very ones who oppose and hate me. I must love them enough to endure the ridicule and the hatred they blindly spew my way.

Kupelian offers bold and wise advice as another critical step in overcoming evil: We need to reach the “decent but confused people” that have been seduced by the lies. And we do this by first recognizing that “our war is really just a huge confrontation between deception and truth.”

Speaking and living truth – boldly, consistently and with compassion – is the key to victory. It was Christ himself who said as recorded in John 8:32, “…the truth will make you free.”

“How Evil Works” is rich in the profound lessons of history and of today. Kupelian’s prescriptions for the victory of goodness are precise and brilliant – and must be read in their entirety.

A warning you will see woven throughout the book is how “those who are addicted to power are intent on keeping us off balance” in their effort to make us our own worst enemies - to resort to hostility and hate toward our cultural captors. Kupelian admonishes, “Don’t fall for it. There’s a world of difference between righteous indignation and seething hatred. One is based on a strong sense of justice; the other is self-destructive, out-of-control rage. If we can rise above the temptation to hate, we’re left with a truly righteous passion to right the wrongs in our beloved country.”

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