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Viva Goya!

The opinions expressed by columnists are their own and do not necessarily represent the views of Townhall.com.
AP Photo/Wilfredo Lee

“Goya (food products) CEO Robert Unanue, whose great grandfather founded the company as a Spanish immigrant in 1936, praised President Trump last Thursday at a White House event, saying the U.S. is “truly blessed” to have a leader like him….The comments immediately sparked a backlash among Latino leaders, (italics mine) including former Housing Secretary Julián Castro and Rep. Alexandria Ocasio-Cortez   (D-N.Y.), who called for a boycott of the brand,” reports The Hill.



“Goya Foods is doing GREAT. The Radical Left smear machine backfired, people are buying like crazy!” (President Trump tweet, July 15).  Indeed, some have rebranded the boycott as a BUY-cott.   

And wouldn’t you know it? Well before this “BUY-cott” of Goya products, your humble servant had launched his own Goya “BUY-cott” by touting the brand for his fish and game cookery on various cooking shows.

But enough about me.  Let’s look at some of the (backfired) boycott’s chief boosters, shall we.  

“What (Goya CEO) Unanue doesn't seem to appreciate,” wrote boycott booster and former aspirant to the Democrat presidential candidacy Julian Castro on CNN, “is that his words have consequences. They give cover to Trump's bigotry and prop up a man who seems determined to make life harder for people of color in this country.” 

In fact, Julian Castro issues this statement from some strong “activist’ stock. To wit: “(Julian Castro’s mother) Rosie Castro is a woman with many talents and strong ideals. She's a well-known, local civil rights activist and was a founding member of La Raza Unida,” writes Voices of San Antonio.

"Her vocal support for Angela Davis, then a member of the Communist Party USA, brought Rosie to the attention of the FBI.…. A new level of political activism started for Rosie Castro, manifested through her work with Partido Nacional de La Raza Unida, also known as La Raza Unida Party, which she joined when it formed in the early seventies,” reports Texas Monthly.


Don’t get me wrong. It’s not like the Southern Poverty Law Center (planet earth’s official arbiter, as we all know, on designating hate groups) lists the Chicano group La Raza as a “hate group.” Heaven forbid. No, for the SPLC, it’s outfits like the American Family that qualify as “hate groups.”

Instead, I came up with the designation for La Raza on my own, without the SPLC’s guidance, tutelage —or even their permission!  If you can imagine such insolence.  Let’s have a look at my reasons, and see if you agree: 

First off, the very name of Rosie Castro’s hate group “La Raza” translates into English as “The Race.” Can you imagine the uproar from such as the SPLC and Democrats if a caucasian-led group named itself “The Race?”

“Better” still, among La Raza’s most revered idols are two full-blooded caucasians who—historic leftist lore notwithstanding—were not exactly advocates of Flower-Power:

“VIVA CHE GUEVARA!” “Happy Birthday to Comandante Che Guevara!” are just two of the many tributes and accolades for the hate-filled, mass-murdering terrorist found on La Raza Unida’s Facebook page. 

Let’s go through some quotes from La Raza’s idol, Che Guevara:

 “HATRED is the central element of our struggle!… HATRED that is intransigent….HATRED so violent that it propels a human being beyond his natural limitations, making him a violent and cold-blooded killing machine…We reject any peaceful approach. Violence is inevitable. To establish Socialism RIVERS OF BLOOD MUST FLOW!….The victory of Socialism is well worth millions of atomic victims!”


“The U.S. is the great enemy of mankind! Against those hyenas there is no option but extermination….If the missiles had remained in Cuba we would have fired them against the heart of the U.S. including New York City!”

“My nostrils dilate while savoring the acrid odor of gunpowder and blood!…Crazy with fury I will stain my rifle red while slaughtering any surrendered enemy that falls in my hands! With the deaths of my enemies I prepare my being for the sacred fight and join the triumphant proletariat with a bestial howl!” 

Let’s strep back for a second and try to wrap our heads around this issue: Rosie Castro (Julian’s mother) helped found a group whose revered idol is a communist, mass-murdering terrorist, whose lifelong object of burning hatred was the U.S. Rosie Castro--according to a media fluff piece--“taught her son everything he knows about politics.” And this son served prominently on a U.S. president’s cabinet, presumed to lead the United States as president, and presumes to lecture Americans about bigotry. 

All of this is glossed over by the same media that denounces President Trump because his father once found himself (unwittingly, according to all evidence) in the company of the KKK!  

And speaking of Goya products: Next time you catch a fish, harvest a deer or wild hog (a process, by the way, during which masks aren’t mandated even by the most Karen-like authorities!) You might give some of these recipes a try.


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