Sarah Jean Seman

What would you do if you found out your money—the money you spend buying coffee at Starbucks, furniture at IKEA, and gas at Exxon Mobile—was being used to fund abortions, advertise for Common Core State Standards, and limit Second Amendment rights? Would you change your consumer habits to align them with your voting values? A new innovative app called "2nd Vote" gives you the power to decide. 

Launched in October, the free application contains scorecards for more than 450 commonly used stores and companies such as Netflix, Whole Foods, CVS, U.S. Airways, and Ford Motor. The app explains the scoring in its "How to Use" section: 

"Higher score = more conservative. Lower score = more liberal. Scores are based on financial support to third part organization." 

One of the core founders of 2nd Vote helped conceptualize the app after he was told that March of Dimes, a pro-life organization to which he was making donations, actually sent funds to Planned Parenthood. This shocking discovery made him wonder what else his money was unconsciously funding. 

"When we started taking a look and building our database we realized that it's not just March of Dimes; it's Starbucks and Levi's jeans, and Apple, " 2nd Vote Executive Director Chris Walker told Townhall.

"All of the companies that we shop with on a day-to-day basis typically fund a lot of left-wing causes. What we wanted to do is figure out how we can educate people and show them that 'look, where you're shopping with your second vote is funding causes and issues that you may not support on your own."

The non-profit organization is currently run by a team of individuals who have a background in politics and public policy. They dig to uncover each company's financial support on issues of pro-life, marriage, the second amendment, the environment, and education. The work is often very labor intensive, Walker stated. 

"We look at tax documents, 990 forms for non-profit organizations, we go through a lot of public statements made by the leadership or by the company itself. A lot of times the companies will put right on their website who they support and why."

In the future, 2nd Vote wants to create scorecards for thousands of companies and provide the general public with information they need to actively hold their dollars accountable. So pull out your phones, and here's to snubbing the claim that conservatives are missing the tech wave. 


Sarah Jean Seman

Sarah Jean Seman is a Townhall Web Editor. Follow Sarah Jean Seman on Twitter @sarah_jean_

Author Photo credit: Jensen Sutta Photography