I'll admit it, I'm cheap.  I personally like to think of myself as frugal, but whatever.  I will go out of my way to find the best sales and clip coupons, but there are just some areas I refuse to compromise; among them, facial tissue and toilet paper. 

I demand softness and, because of that good old system of capitalism, I get softness if I'm willing to pay for it.  But, according to the Washington Post, green environmentalists are claiming the higher prices for good toilet paper are not enough to compensate for the pillaging earth's natural resources:

The reason, they say, is that plush U.S. toilet paper is usually made by chopping down and grinding up trees that were decades or even a century old. They want Americans, like Europeans, to wipe with tissue made from recycled paper goods.

It has been slow going. Big toilet-paper makers say that they've taken steps to become more Earth-friendly but that their customers still want the soft stuff, so they're still selling it. 

Wasn't there an old joke about West Berlin toilet paper vs. East Berlin toilet paper?  Here's an idea--environmentalists can go ahead and bypass toilet paper altogether and wipe with bark since they are so in-tune with mother earth.  Meanwhile, leave me and my behind in peace please.