Leah Barkoukis

As Katie reported on Thursday, former-New York City Mayor Michael Bloomberg is giving $50 million this year to help build a new "gun safety" group and campaign, Everytown. As my colleague Bob Owens over at Bearing Arms notes, "The prevailing theory behind the effort seems to be an attempt to market gun prohibition as “gun safety,” while attempting to destroy the number one gun safety organization the world has ever known, the National Rifle Association."

The group came out with its first big ad, and it’s exactly what one would expect of an umbrella group that houses gun control organizations like Moms Demand Action and Mayors Against Illegal Guns—it pushes all the emotional hot buttons in the gun control debate.

It’s safe to say that for this ad at least, Bloomberg would agree with the NRA about responsible gun ownership, which is something that is important to advocate. But that misses the point here, as IJR explains:

The goal [of Everytown] is to create a grassroots network of concerned mothers, mayors and Hollywood celebrities that can work to persuade Congress as effectively as the pro-gun lobby.

The difference is while groups like the NRA want to protect the rights of responsible gun owners, Everytown wants to redefine them.

They want to attack the 2nd Amendment by having gun owners register their firearms, ban ‘assault’ weapons, and make carrying guns on school, church and playground property illegal.

Since none of the measures these gun control groups are advocating would do much in the way of preventing a situation like the one in the ad from happening, what’s with the ad then? Scare tactics right out of the gate? You betcha.


Leah Barkoukis

Leah Barkoukis is the online features editor and web editor at Townhall.com.

Author Photo credit: Jensen Sutta Photography