Black Rifle Coffee Company Takes on Starbucks: We're Hiring 10,000 Veterans

Katie Pavlich | February 02, 2017 10:00 AM

Black Rifle Coffee Company, founded by veteran Evan Hafer, is responding to Starbuck's CEO Howard Schultz' pledge to hire 10,000 refugees. Schultz' announcement came last weekend in response to President Trump's recent executive order temporarily barring refugees and visa holders from seven terror ridden countries.

"We want to shift the conversation away from foreign policy to domestic issues that hit closer to home. We need to keep in mind that the four things we care about at BRCC are Family, Business, Veterans and country," the company posted on its Instagram page. "And when we say 'country', the taxpayers. Everyone else can take a hike. Careers@blackriflecoffee.com."

We had to edit the original... We want to shift the conversation away from foreign policy to domestic issues that hit closer to home. We need to keep in mind that the four things we care about at BRCC are Family, Business, Veterans and country. And when we say "country", the taxpayers. Everyone else can take a hike. Careers@blackriflecoffee.com

A photo posted by Black Rifle Coffee Company (@blackriflecoffee) on Feb 1, 2017 at 10:37am PST

Mic drop.

"I started Black Rifle Coffee Company to provide a high-quality, roast-to-order, coffee to the pro 2A and veteran communities. Between deployments to Iraq and Afghanistan, I was working to refine both my coffee roasting skills and my firearms skills," Hafer says about the company. "I have spent over a decade researching coffee, refining my roast profiles and (of course) drinking what I roast. Black Rifle Coffee is quite literally the combination of my two favorite passions. I take pride in the coffee we roast, the veterans we employ and the causes we support."