There is no better way to reach voters than through a personal story about an issue. For example, Herman Cain rocketed to the top of the polls after the Fox News/Google debate after telling viewers his personal story about his battle with cancer, and that if ObamaCare was in place during the time of his battle, he might not be around today.
Now, Ron Paul has done the same through one of the most powerful pro-life messages I have not only seen promoted by a campaign, but possibly ever. His message is simple: life is valuable and each one should be treated that way.
Katie Pavlich is the Editor at Townhall.com. Follow her on Twitter @katiepavlich. She is a New York Times Best Selling author. Her latest book Assault and Flattery: The Truth About the Left and Their War on Women, was published on July 8, 2014.