Democratic messaging gurus and pollsters have warned embattled incumbents not to defend Obamacare. It's too toxic. They've also admonished their party against touting the economic recovery. It's too weak; the idea that America's economy is roaring back to life isn't resonating with voters. Democrats have virtually zero chance of winning back the House, so their primary concern is retaining the Senate -- which the GOP can reclaim by netting six seats in November. Some losses are expected, but Team Blue believes it can use political triage to save their majority. In order to do so, they'll need relatively strong turnout from the voting blocs that were instrumental to re-electing President Obama in 2012, so strategists are dialing up every play in the book to galvanize specific constituencies. Colorado Senator Mark Udall's first ad of the cycle hews to this strategy. It attacks Udall's Republican opponent -- Rep. Cory Gardner -- for wanting to "outlaw" birth control, an outlandish claim:
Also of note is the fact that Udall's signature was conspicuously absent from that letter sent by red and purple state Democrats urging the Obama administration to approve the wildly popular Keystone pipeline. Those ineffectual Senators were ignored, of course, but at least they made an attempt. Mark Udall evidently believes that he has too much at stake with deep-pocketed environmentalists (he is a Tom Steyer beneficiary) to go to bat for a broadly-supported, job-creating infrastructure and energy project. Thousands of American jobs can wait, it seems. Gardner is hitting Udall over the issue:
The Obama Administration and Senator Udall continue to play politics with the American economy. pic.twitter.com/SFbfbX3AMa— Cory Gardner (@CoryGardnerCO) April 18, 2014
To recap, the Republican in this race is talking about job creation. The Democrats is fear-mongering about birth control.
Guy Benson is Townhall.com's Political Editor. Follow him on Twitter @guypbenson. He is co-authors with Mary Katharine Ham for their new book End of Discussion: How the Left's Outrage Industry Shuts Down Debate, Manipulates Voters, and Makes America Less Free (and Fun).
Author Photo credit: Jensen Sutta Photography