For weeks, the media pretended that poll after poll proving the American people were moving against stricter gun control simply didn't exist. This included a Gallup poll that showed 96% of the American people did not  consider gun control any kind of national priority. But media propaganda isn't about reality, it is about the manufacturing of a reality. So the media-collective glommed on to flawed polls that showed upwards of 90% support for the tightening of background checks.