Ron Meyer

On Friday night, swing-voters across the nation saw a one-minute advertisement paid for by the Red Cross featuring President Barack Obama.

The ad comes on the weekend before the election, and while the Red Cross does unquestionable good for millions of Americans, the choice to run this ad comes noticeably close to a campaign endorsement for President Obama.

Here’s the transcript from the ad:

When a natural disaster strikes, it can leave tens of thousands of families in need of help, and it can also bring out the best in the American people. In this country, we look out for one another. We have each other’s backs, because despite our differences, we are Americans first—and that’s what Americans do. These efforts are often led by the American Red Cross and other members of the national voluntary organizations active in disasters. These groups are on the ground at the very beginning of a crisis until long after the TV cameras are gone, providing food, shelter, and other services to those in need. They do incredible work, and they can’t do it alone. They need your support. We can’t always predict when the next natural disaster will happen, but if we do our part, each of us, then together we can make a difference.