Richard Olivastro
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Most Americans are aware that a special U.S. Senate election is taking place in Massachusetts on Tuesday. Others will be reminded by morning media news reports.

Many Americans know the election is to fill the remaining term for the seat occupied by the late Edward ‘Ted’ Kennedy. Some may recall that Kennedy – often referred to in the media as the “lion of the senate” – occupied the seat for 46 years.

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Some Americans even know who the candidates are: Martha Coakley, (D), and Scott Brown, (R). Fewer know the candidates positions on the major issues.

Still, which candidate is elected to represent the Commonwealth of Massachusetts is important to every American citizen. Here’s why:

In many ways, whoever wins the Massachusetts contest will be "your" 3rd U. S. Senator in Washington - at least for the rest of 2010.

How the new U. S. Senator votes on key national issues will have serious impact on you and your family. And, the effects of their votes will last far beyond 2010.

Thus, if the new senator’s views are out of sync with your own, their win means you lose.

For starters, the fate of so-called health care reform could rest on the outcome.

Thus, no one should be surprised that President Barack Obama showed up in Massachusetts on Sunday in an obligatory attempt to shore up the Coakley campaign.

While the president was in the Bay State, Obama political operatives inside the White House began developing alternate strategies to salvage their overhaul of the health care industry, while making non-attributive comments that they “expect Coakley to lose the race.”

Those off-the-record comments reflect increasing worry about the outcome.

Polls show the race a dead-heat with late-deciders leaning toward Brown.

So, the White House political recipe at this point calls for the typical public spin with heavy sprinkles of lowered expectations and liberal splashes of Obama magic in the hope that Coakley can pull it out.

Clearly, Massachusetts voter turnout will drive the outcome – the result of which is certain to have significant effects on all citizens across our nation.

Martha Coakley has the clear advantage to drive voter turnout on the strength of the deeply entrenched state Democrat Party machine. That’s supplemented with broad union support – roviding both money and additional workers to staff her campaign operation.

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Richard Olivastro

Richard Olivastro is a professional member of the National Speakers Association, president of People Dynamics, an executive leadership development company, and founder of Citizens For Change.
 
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