Once upon a time in a faraway land known as the Fifties, political opinion on the television networks, all three of them, ran the gamut from left to center-left.
ABC, NBC and CBS were the holy trinity of news in an age when The Tube was the dominant medium. Any other viewpoint was considered less than respectable, or just ignored. You could choose any of Big Three's three evening news broadcasts to give you the same general slant on things.
Walter Cronkite on CBS was called the most trusted man in America, and doubtless he was, for though he had imitators, he had no real competition.
How things have changed. Mr. Cronkite tried writing a syndicated column not long ago and it fell flat. Because in this age of 24/7 television news coverage, radio talk shows all over the dial, and the ubiquitous Internet with its multiplicity of bloggers, one for every taste and many with no taste at all, there is no shortage of different viewpoints to choose from.
But in the Age of Cronkite, political commentary had its effective limits, all the more effective for appearing to have none. Anything that went beyond a kind of NPR/New York Times soft-liberalism, whether to the right or left, could expect to be considered radical, lunatic fringe, extreme. Extreme was about the most damning judgment one could make about a political viewpoint, regardless of its merits. It was not the substance of an opinion that might deny it serious consideration, but its diverging from the carefully channeled mainstream. Not that viewers had to settle for the dulcet tones of CBS' Walter Cronkite, so resonant with avuncular authority. There was also the worldly delivery of NBC's Huntley and Brinkley, who tended to merge into one sophisticated commentator. The secret to editorializing the news in those days, and maybe today, is to do so subtly, transmitting the subtext:This is what the best people think. And so should you. It wasn't so much snob appeal that made Huntley Brinkley so attractive, but their general air. It was as if they were taking you into their confidence, like some well-dressed passenger you might come across in the club car on the 20th Century Limited. If the reference is dated, so is their nice, gliberal and essentially unchallenged version of the news.
When the Big Three networks still ruled, political opinion on the airwaves was practically as constrained as it was in the old Soviet Union. Of course there was a difference: Our way was more effective. Fashion is a far more powerful arbiter of society than mere decree. And when fashion is reinforced by decree, you have the conformity of the 1950s.
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