Neal Boortz

Excuse me for a minute here, but someone straighten me out on something. Are we trying to put together a golf foursome here, or are we trying to hire a new president that can get our economy smokin’ and our country on a path to prosperity and greatness again. I mean, seriously? What’s with all this “likeability” nonsense?

Here’s a question for you. Let’s say you work for a company. You like your job, but the company is on the ropes. By the end of the year you could be trying to squeeze some Christmas presents and holiday cheer out of an unemployment check. They’re going to bring in a new CEO to try to turn things around, and you get to help them choose. So here you go … chose the new CEO:

A) Candidate 1 is a man with a wonderful personality -- a regular good guy with a friendly smile. He’s a bit narcissistic, but seems genuinely likeable. Likeability aside, he has a record of abject failure in the business world and seems to have a rather severe problem being honest. Pretty much every business venture he has started or invested in over the past few years have collapsed or is on the verge of doing so: His resume shows names like Solyndra, Fisker Beacon Power, Solar Trust, Nevada Geothermal, LightSquared and Tesla. But all of this is secondary, because he’s likeable.

B) Candidate 2 seems bit stiff … stuffy even. He’s not real quick with a quip or a genuinely warm smile, and he’s been seen wearing mom jeans. Candidate 2 does not seem like someone you would want to meet after work for a beer or a poker game Thursday night. You’ve looked at his resume, though, and all you see that he has a reputation for scrupulous honesty and business success after business success. He has shown a particular talent for taking companies or ventures on the edge of failure, or just weeks away from shutting down entirely and turning them into raging marketplace successes. The Salt Lake City Olympics, for instance. You’re concerned, though, because some say he’s not likeable.

Even a government-educated economic low-information voter – someone who couldn’t tell you the difference between a profit and a profit margin if his next case of Bud and his pickup truck depended on it -- would chose the man with the record of business success. Candidate 2.

Neal Boortz

Neal Boortz, retired after 42 years in talk radio, shares his memoirs in the hilarious book “Maybe I Should Just Shut Up and Go Away” Now available in print and as an eBook from and