Once upon a time, most states were in play. In the 1976 contest between Gerald Ford and Jimmy Carter, 30 states with 396 electoral votes were carried by less than 10 percent of the votes. Three-quarters of voters lived in those states.
In 2008, the field of play was much smaller. The candidates' percentage margins were less than 10 percent in only 15 states with 159 electoral votes. Less than one-third of voters lived in those states.
In 1976, all of the eight largest states were carried by less than 10 percent. In 2008, only two, Florida and Ohio, were.
Admittedly, 1976 was an extreme case. Both nominees were from regions -- south Georgia, outstate Michigan -- that were their parties' historic heartlands but where each party was in long-term decline. And 2008 was an extreme case in the other direction.
But while the list of target states has become shorter, it isn't etched in stone. It can change from election to election.
There's a tendency to ignore this because in recent history, from the middle 1990s to the middle of the past decade, voting behavior was unusually static. Only three states cast their electoral votes for different parties in the 2000 and 2004 elections.
But voters in different states and regions don't always move in tandem. The 2008 election was a good example. 2012 seems to be another.
Several analysts have noted that Barack Obama seems to be stronger in recent target state polling than one might extrapolate from national polls.
Some have argued that this is due to overly Democratic samples in some cases. Others have argued that it represents a response to ads attacking Mitt Romney's business record.
Each explanation is plausible. But I've noticed something else looking at the realclearpolitics.com average of recent polls in states on various target lists and comparing Obama's current percentages in polls with his percentage of the actual vote in November 2008.
In three states, Obama currently is polling only 3 or 4 percent below his actual vote in 2008 -- North Carolina, Florida and Ohio. Probably not coincidentally, these were three of the four states where his winning percentages were lowest (in the fourth, Indiana, he seems far behind this year).