Mark Davis

I close my eyes and imagine the coming days. The American public growing skeptical and then outright dismissive of Obamacare. A growing revulsion over the administration's Benghazi deception. A national awakening to the crises we face in spending, especially on entitlements.

But then I open my eyes, and I have to look at the real world.

Sure, "Saturday Night Live" and late-night comics are poking fun at the disastrous healthcare.gov rollout. But does anyone doubt that these pop-culture jokesters would still vote for Obama by 90 percent margins in the next five elections if they could?

Do not fool yourselves. Yes, this was a great week. Kathleen Sebelius was just as arrogant and impatient as Obamacare opponents could wish. The website remains a national joke. The President's job approval and favorable ratings are sinking like a stone.

But these are snapshots of the moment. They do not guarantee Republican success in 2016. They do not guarantee Republican success in 2014. They do not even guarantee that all of this is front of mind come Christmas.

It is the job of conservatism and its supposed fighting force in the Republican party to win enough seats to beat back this administration's poisonous agenda for every day that it remains in power.

A few days of edgy hearings spent browbeating Obama's HHS secretary is useful. But real victory involves far, far more.

It involves personalizing our politics. And I don't mean getting personally negative about the President. As we focus on the next two elections, I don't even care so much about him. I don't need to hear one more word about Bill Ayers or Saul Alinsky or whatever commies he was hanging out with in his youth. We will attract no new voters by obsessing over our mile-long list of gripes about this regime, however well-founded they may be.

The opportunity we face right now is to grab the attention of the slice of voters that doesn't really know how to feel about Obama any more. Maybe they voted for him, once, maybe twice, but like millions of other folks, they didn't think much about it.

But now maybe their insurance just got cancelled because of Obamacare. Maybe they saw their hours cut by an employer trying to live under its whip. Maybe they've actually seen some success in the last few years, only to see their income devoured by taxes Democrats seek to boost even higher.

Now imagine millions of Americans sitting down for another night of "Dancing With the Stars," "NCIS," Leno or Letterman. Then, dropped into a commercial break, this: