Lisa De Pasquale

There is no shortage of material from the Left that deserves mocking. But I have to ask, is it working for us?

As I write this some group or comment by a liberal has spawned tweets from friends about minimum wage workers at fast food places. One friend tweeted “A minimum wage fast food job isn’t meant to be a career.”

That may be true for most, but perhaps we should put aside the snark and acknowledge that some people don’t know any other life. Maybe in their family or town or situation it’s enough. Those willing to be shills in an organized walk-out probably don’t fall in these categories. While I do think the “living wage” movement is a farce and will ultimately be a job-killer, I don’t think conservatives’ snarky responses are doing us any favors.

During the 2012 election the Obama campaign presented us with the “Life of Julia.” At several monumental points in her life – college, motherhood, sickness, retirement – Democrats had a big government solution for her. The Right took to Twitter and Facebook parodying Julia and her dependency. While I agree that telling women the only solutions available to them are programs and promises offered by Democrats is disgusting, I think the Right missed the opportunity to really connect with women. Ben Domenech wrote at Real Clear Politics, “The right mocked Julia when they met her – but she is the rising model for life, and that means the right needs a message for her, too.”

As conservatives, we tend to be overly confident in thinking that stating our case is enough to win over voters. We talk about lower taxes, freedom to choose your own health care, freedom to choose the best school for your child, and cheaper gas prices. The problem is that many people have heard decades of Democrats talking points that Republicans don’t care about the poor, women, blacks, gays and Hispanics. They might understand Republicans on the issues, they just don’t think our message applies to them. We need to do damage control. We’re so conditioned to hate “identity politics” that we’re not telling these various groups of people that our solutions will improve their lives, too. We should have a story for Julia, a story for blacks, a story for youths, and yes, a story for Adam and Steve.

Lisa De Pasquale

Lisa De Pasquale is is a writer in Alexandria, VA. Miss De Pasquale was previously the director of the Conservative Political Action Conference (CPAC), where she oversaw all aspects of the conference from June 2006 to April 2011. Prior to CPAC, she was the program director of the Clare Boothe Luce Policy Institute. In 2010, she was named a “Rising Star” by Campaigns & Elections magazine in their annual list of top political leaders under 35. She has written articles for and Townhall Magazine, Human Events, The Daily Caller, Washingtonian, the St. Augustine Record, The Washington Times, The Houston Chronicle, and the Tallahassee Democrat. Originally from Florida, Miss De Pasquale received a B.A. from Flagler College in St. Augustine.

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