Jackie Gingrich Cushman
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The discord between Democrats and Republicans regarding the three-month extension of unemployment benefits will be used by the Democrats for political fodder against the Republicans, if Republicans let them.

The mid-term elections during a president's second term tend to be tough on the president's party. Additionally, Obama's approval rating tanked in December to 40 percent as the rollout of his signature health plan foundered. With the recent passage of a bipartisan budget bill, the need for a diversion -- a new target to focus political operatives and therefore voters -- is key.

President Barack Obama laid out his 2014 agenda during his address on Jan. 4, but also provided insight into the Democratic campaign plan for the 2014 mid-term elections this fall.

Republicans: mean and cruel, Democrats: good.

"Just a few days after Christmas, more than one million of our fellow Americans lost a vital economic lifeline," he said in reference to the expiration of emergency additional federal unemployment compensation for those unemployed for more than 26 weeks.

Obama conjured images of parents trying to make ends meet, and cited facts from the Congressional Budget Office about the potential "drag on our economic growth."

Obama drew a line in the ground: "Right now, a bipartisan group in Congress is working on a three-month extension of unemployment insurance -- and if they pass it, I will sign it," he said.

He left unsaid the hope among some Democrats that the Republicans would block the extension and could therefore be called cruel and heartless for the balance of the year.

The political messaging in Obama's address was clear: "Republicans in Congress went home for the holidays and let that lifeline expire," Republicans are "punishing families who can least afford it," are "just plain cruel," and "are willing to abandon the American people."

All that is far different from the message Obama projected about himself and his allies, who "don't abandon our fellow Americans when times get tough -- we keep the faith with them until they start that new job."

This false construct was cracked on Tuesday of this week when Senate Democrats moved forward on the three-month extension -- with the help of six Republicans and with a news release from Speaker John Boehner, R-Ohio.

Boehner embraced working on "another extension of temporary emergency unemployment benefits," but said they "should not only be paid for, but include something to help put people back to work."

Republicans: "nice, helpful," was the message.

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Jackie Gingrich Cushman

Jackie Gingrich Cushman is a speaker, syndicated columnist, socialpreneur, and author of "The Essential American: 25 Documents and Speeches Every American Should Own," and co-author of “The 5 Principles for a Successful Life: From Our Family to Yours”.