Jackie Gingrich Cushman

James Brown song "It's a Man's Man's Man's World" got it wrong -- there is a quiet revolution underfoot that one day might make it more of a woman's world than a man's.

They vote more, they study more, and they spend more.

Going Rogue by Sarah Palin FREE

According to the U.S. Census Bureau, 70 million women and 61 million men voted in last year's presidential election. This reflects both the higher total number of women in the population (107 million women versus 99 million for men) and their higher turnout (66 percent versus 61 percent).

In the 2006-2007 academic year, women earned a majority of higher-education degrees at all levels. Women earned 62.2 percent of associate degrees, 57.4 percent of bachelor's degrees, 60.6 percent of master's degrees and 50.1 percent of doctoral degrees, according to the U.S. Department of Education.

Women are not just voting more and learning more -- they also direct most of the consumer spending. They control $4.3 trillion of the $5.9 trillion in U.S. consumer spending, according to the Boston Consulting Group.

And most women have children. With an estimated 83 million mothers in the United States, according to the U.S. Census Bureau, communicating to them represents big dollars for companies and big votes for candidates.

While moms might vary in their views on policy, most moms wish for the best future possible for their children. In fact, mothers who feel their children are threatened can be thrown into "Mama Bear Syndrome."

Baby bears are cute. But if you see one in the wild, it's best to walk away. Why? Because there will probably be a Mama Bear somewhere nearby -- and Mama Bears will do anything to protect their cubs.

President Obama might need to be reminded that this syndrome also applies to humans. Mothers are incredibly protective of their children. They might put up with a lot -- as long as their children are not involved -- but getting between a mother and a child can have serious consequences.

No longer content to tell their daughters that they can become whatever they would like when they grow up, mothers are increasingly pushing themselves to model their behavior for their daughters to follow. As government continues to encroach into private lives, mothers are beginning to take notice and take action.


Jackie Gingrich Cushman

Jackie Gingrich Cushman is a speaker, syndicated columnist, socialpreneur, and author of "The Essential American: 25 Documents and Speeches Every American Should Own," and co-author of “The 5 Principles for a Successful Life: From Our Family to Yours”.