That the media of old is dead comes as a surprise to no one. All pretense of objectivity is gone. When a media orgy breaks out over a progressive activist blogger with no journalistic background leaving the once-credible Washington Post to start a “news organization” that seeks resumes of like-minded progressives who “share our passion for fixing the news,” we can say without reservation that the media shark has been jumped.
Oddly enough, I agree with the idea of “fixing the news,” though I suspect I disagree with progressives on how to do that. I’d re-impose standards and require objectivity. How they would fix it was on display this week in all its hateful, racist glory.
On Wednesday, the official Twitter account for MSNBC decided it was lagging in the office pool for throwing out the most ridiculous, unsubstantiated charges of racism for the month of January and tried to catch up. It tweeted, “Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family.” It provided a link to the Super Bowl ad for Cheerios (I won’t link to it here because I haven’t seen Cheerios comment on, let alone condemn, it).
It would be disgusting enough to read that coming from a person, but a supposed news organization? It’s just one of a long list of reasons NBC News is now the least trusted name in news, coming in at 6 percent, according to the progressive polling firm Public Policy Polling. For reference, a dirty drifter at the end of a local bar claiming to know the names of the shooters on the grassy knoll pulls in 7 percent.
To say the least, NBC News has lost its credibility thanks to its being the same news organization as MSNBC.
Three hours after the tweet was sent, it was deleted, and a so-called apology was issued, both from the MSNBC account and the account of Richard Wolffe, MSNBC.com’s executive editor. “The Cheerios tweet from @msnbc was dumb, offensive and we've taken it down,” Wolffe wrote. “That's not who we are at msnbc.” First, the attack wasn’t on Cheerios. Second, what he didn’t say was that it was racist and a lie, most likely because…well, we all know “who they are” at MSNBC.