Brent Bozell

The Hollywood elite's concern for the children stops at the water's edge of physical fitness. They simply do not touch the subject of moral fitness. On The Huffington Post, former entertainment executive Laurie David offered this pre-holiday piece of encouragement: "Thanksgiving Conversation Starter: Is It Time to Ban Soda Ads on Prime Time Television?"

At the same time that the broadcast networks are allowing -- even advocating -- the removal of all limitations on nudity or profanity on TV, at any hour of the day, David is most upset about those old polar bear ads for Coca-Cola: "Knowing what I know now about the effects of sugary drinks on children, the image of kids chugging down a Coke (or in this case polar bear cubs) evokes the same feelings I'd get if they were taking a deep drag on cigarettes."

David, the ex-wife of sleazy HBO comedy star Larry David, was dead serious about forcing a soda-ad ban on TV. "Corporations are no longer allowed to advertise cigarettes on TV due to the potential impact it could have on our kids." She insisted that TV banned hard-liquor ads voluntarily. "Can you imagine! It is now time to institute a similar TV advertising ban on soda. We are in the midst of a health epidemic. Someone has to start caring."

Someone has to start caring? That's rich coming from anyone in Hollywood. The Huffington Post is not careful about publishing "facts" generated by Hollywood activists, so many of which are simply not true. Try this bizarre claim: For teenagers, "soft drinks are the number one source of calories in their diet." That makes no scientific sense and no common sense. But then, the last time Laurie David made news, she and singer Sheryl Crow were demanding everyone only use one square of toilet paper per restroom visit to save the planet (I kid you not), so sense has never been expected from her.

David and her preferred experts, the Rudd Center for Food Policy and Obesity at Yale, don't draw the line at carbonated drinks. Oh, no. They also object to children being encouraged in any way to consume Kool-Aid, Sunny D, Capri Sun, Gatorade and even Vitamin Water. David's not the first critic to compare sugary drinks to tobacco, even though the former is not addictive or harmful to your health when taken in moderation. The New York Times asked last year "Is Soda the New Tobacco?" They wanted taxes and warning labels "to help dam the river of sugared drinks that Americans pour into ever-fatter bodies each year." The headline read: "Soda: A Sin We Sip Instead of Smoke?"

Brent Bozell

Founder and President of the Media Research Center, Brent Bozell runs the largest media watchdog organization in America.
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