Editors' Note: Culture author and media commentator Rebecca Hagelin has relaunched her column on Townhall to focus on providing information to help equip parents in the culture war. Rebecca's column now appears every Tuesday and provides the latest news, analysis and tips on how you can battle the toxic culture and win. Parents, grandparents and youth leaders need help in raising children and teens to tower above the pop culture and become the best they can be. Look to Rebecca's column and Townhall each Tuesday to provide you with information, tools and inspiration you're looking for. You don't have to go it alone. Townhall is here to help.

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A woman picks up an electric knife and saws off her own breast. A brother and sister having sex is the topic of a conversation. A man visits a "dominatrix" who regularly bites him during sexual encounters. And between such uplifting scenes, you and your kids are invited to visit your local child-friendly "Jack in the Box" hamburger fun spot who will then use a portion of the money you spend to pay for the sordid programming.

When companies like Jack in the Box advertise on television shows like "Nip/Tuck" which I've described above, it's time for families to take their burger nights elsewhere.

If you ever wonder how such programming stays on television, well, it's mainly because companies sponsor the shows. The trouble is, the vast majority of decent families don't watch them, so when we go to dinner or buy products we simply don't know that our money is often going to support garbage.

That's why I have come to rely on the good people at the Parents Television Council http://www.ParentsTV.org to help me "follow the money". I work hard to instill timeless values into my kids and it's a tough battle. I certainly don't expect restaurants that bill themselves as "family friendly" to undermine me. It would never, ever occur to most families that Jack in the Box - a restaurant named after a pre-school toy, for crying out loud - would sponsor the scummiest of the scum.

Recently the Parents Television Council (a non-profit, educational organization) made a live appeal at a Jack in the Box shareholders meeting to plead the case to change their ways. The director of the PTC Los Angeles Foothills Chapter, Michele Mac Neal, was on-hand to address the company executives. She said, “As a mother, I ask you today to end your sponsorship of crude television, and instead sponsor family-friendly television, coinciding with your corporate efforts in helping children within the community,” Mac Neal said.

““You must agree Madame Chairman that this media buying pattern is in conflict with your own corporate values. Please establish media guide lines that are reflective of all your good work such as The Jack in the Box Foundation which has helped children throughout the United States, by sponsoring events provided by the Big Brother Big Sister mentoring program.

“I am pleading with you on behalf of millions of Americans to adopt responsible advertising guidelines. I would like to let 1.3 million PTC members know Jack in the Box is joining the campaign to help clean up TV,” Mac Neal added.

That's right - you heard it - The Parents Television Council is now 1.3 million members strong, and I urge you to add your voice to their numbers, too. We get what we pay for - and we also get what we put up with. I am convinced that if more decent parents took the time to let companies like Jack in the Box know "we ain't puttin' up or payin' up for scum" then the companies would stop - it's just a matter of dollars and cents (sense, too).

"Millions of parents are counting on Jack in the Box and other TV sponsors to realize that they play a fundamental role in keeping the most shocking, graphic and gratuitous material on the air; and that these types of shows contribute to a negative media culture for our children. Jack in the Box can change, and we urge them to do so,” says PTC President Tim Winter. Continued...