The fast food industry is looking like Custer surrounded by Indians. You can see over there, the ban on trans fats; over there, new menu laws, intended as prejudicial toward and damaging to the fast food chains; over there, the Employee Free Choice Act; over there, silly science; and over there, the media constantly blaming the industry for everything from childhood obesity to adult diabetes to out of control health care costs.
Opening new fast food restaurants has even been outlawed in parts of Los Angeles on the grounds that they contribute to childhood obesity. (Outlawing sitting for endless hours on an ever widening posterior while playing video games and eating mountains of junk food supplied by parents is not considered politically attractive.)
These are neither accidental nor unrelated incidents. To think so is hopelessly naïve. If you go back and carefully examine the build-up to the full-fledged war on tobacco, you will see the parallels, step by step. It is deja vu, all over again.
This train is now just leaving the station, coal being shoveled into its furnace, steam and power building. It will gain speed and strength, cross the point of no return, and slam into this giant industry unless de-railed early. The destruction: skyrocketing prices at the surviving chains (a tax on the poor and middle class), the shuttering of thousands if not tens of thousands of outlets, the loss of millions of jobs in the food industry, an epic loss of property and sales tax revenues to communities, the loss of ad revenues to media (which in turn provide tax revenue and jobs), and untold damage to franchising – a major force in guiding people, including veterans and minorities, into business for themselves. Of course, zero real impact on public health.
The impending wreck is another of too many examples of government not just picking but creating winners and losers in business. And it is part of an even bigger tabletop of puzzle pieces the media views and reports as separate and unrelated when, in reality, they are all strategically connected to expansion of government control of business.
Maybe it will bring the fast food industry to the federal table for its multi-billion dollar bailout before it is all over. Super-size my bailout, please.
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