Camping World CEO Marcus Lemonis is standing firm against a wave of lawsuits and pressure from local governments demanding he remove large American flags from his business locations. His message to bureaucrats is simple and unapologetic, saying that it will not be coming down.
City and county officials across the country have targeted Camping World over ordinances they claim prohibit oversized flags due to so-called “safety” concerns and permit technicalities. But Lemonis isn’t backing down — and millions of Americans are backing him.
In San Joaquin County, California, officials forced a Camping World location to remove its massive American flag in April 2024, citing a lack of permits. Lemonis made it clear then: if it were a marketing flag, maybe he’d cooperate. But when it comes to the American flag, there is no compromise. “The American flag stays, no matter what the county says,” he told Fox 40.
The legal attacks don’t stop there. A Camping World location in North Carolina was shut down entirely in March due to a similar dispute. Lawsuits have also been filed in Tennessee. Still, Lemonis remains undeterred.
Speaking in a Fox News video posted Wednesday, Lemonis — an immigrant from Lebanon who came to America legally — explained why he refuses to lower the stars and stripes.
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“It’s my love letter as an immigrant to this country who, quite frankly, was given a gift,” he said. “I did it legally, I went through the process. I worked my ass off trying to figure out how to make a living. That flag is my appreciation, my gratefulness to this country for allowing me to do that.”
In an era where national pride is too often smeared as controversial, Lemonis’ unapologetic stance is refreshing. It’s also personal. “We have a lot of veterans who work for us, and a lot of veterans who shop with us,” he said in August 2024. “It’s symbolism about how we feel about this country.”
Camping World CEO @marcuslemonis doubles down on NOT taking down the American flags he’s being sued over outside his businesses:
— Fox News (@FoxNews) August 20, 2025
"The flag — It's never coming down." pic.twitter.com/59FsDjLcq1
See this is an American. He's proud to be here.
— Alaskagirl (@Alaskacryptogi1) August 21, 2025
The flag if the United States is not controversial.
— Perry McIntyre (@PerryMcIntyre13) August 20, 2025
People who make it such do not deserve to live here.
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