Mike Rowe: Nike Can Pick Whomever They Like For Their Ads, But I Would Put This 9/11 Hero On A Billboard

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Posted: Sep 11, 2018 8:15 AM
Mike Rowe: Nike Can Pick Whomever They Like For Their Ads, But I Would Put This 9/11 Hero On A Billboard

This is a free country. Nike can pick whomever they like for their ads. We may not like it. That’s fine; don’t buy their stuff. One veteran launched his own line of gear called Just Stand, a response to the ongoing controversy of athletes, and now even some public officials, kneeling during the national anthem. It’s disrespectful. Not illegal for sure, but don’t cry and whine when patriotic Americans take you to the woodshed. For many, they see the kneelers as a group of people disrespecting the flag, the anthem, the country, and our veterans—those defending our freedom to enjoy these various sporting events throughout the year. It’s also seen as a sign of disrespect to those who have been killed in defense of this great country. Liberals don’t see it that way. They’re getting frustrated that people don’t see it their way, which shows the minority view point that is American liberalism. Even New England Patriots fans felt kneeling was out of line, one fan actually agreed with Trump: the players kneeling should be fired

Colin Kaepernick, a former QB for the San Francisco 49ers, is one of the faces of this movement who was recently picked to be the face of Nike’s Just Do It campaign. It focuses on sacrifice—and how much it might cost someone due to his or her beliefs. It’s political. It’s meant to be controversial, and it was a huge middle finger to patriotic Americans. Again, this is America. She’ll give you a helluva fight for what you believe in, but while some are rightfully angry about Kaepernick’s nonsense, there’s Mike Rowe, the television host who's famous for Dirty Jobs and Somebody’s Gotta Do It on Discovery and CNN respectively. He also narrates the Deadliest Catch series. 

Rowe is known for weighing in on the political scene about the importance of work and job creation in America. He recently responded to a fan’s question about this whole Nike controversy with Kaepernick. And while he has no problem with the sports giant picking whomever they like for their ad campaigns, he humbly suggested picking Tom Burnett to be on a billboard. Burnett was one of the many heroes aboard Flight 93 who was killed trying to prevent the plane from carrying out an attack on its intended target: The U.S. Capitol Building. The hijacked plane experienced a revolt by passengers onboard, whose heroics were captured in the intense 2006 film United 93. All were killed when the plane crashed near Shanksville, Pennsylvania. Rowe included the transcript of the last calls Burnett made to his wife, Deena, before he and others on United 93 decided to sacrifice themselves to prevent another attack. They died protecting this country. They’re heroes. They sacrificed themselves to defend their fellow citizens. That’s bravery. That’s patriotism. It came in a situation that one never hopes to be in—ever, but on that day, evil reared its head. And these heroic souls challenged it head on. Yes, it’s certainly worth honoring for all coming time:

Hi Sam. Nike's free to celebrate whomever they wish, and Kaepernick is entitled to his opinion - kneeling, standing, or lying down. But if I was going to put someone's face on a billboard - someone who epitomized bravery and sacrifice - I might have gone another way, especially this time of year. I might have gone with this guy - Tom Burnett.

Tom's last act on earth was one of the most courageous things imaginable. And his last words to his wife, Deena, are among the most inspiring I've ever heard. Those exact words are at the top of this page, and the bottom. They were spoken seventeen years ago, under conditions I hope to never experience. I'll never forget Tom's last words. I hope you won't either.

Transcript of Tom's Last Calls to Deena

6:27 a.m.( pacific time) First cell phone call from Tom to Deena

Deena: Hello

Tom: Deena

Deena: Tom, are you O.K.?

Tom: No, I’m not. I’m on an airplane that has been hijacked. 

Deena: Hijacked?

Tom: Yes, They just knifed a guy.

Deena: A passenger? 

Tom: Yes.

Deena: Where are you? Are you in the air?

Tom: Yes, yes, just listen. Our airplane has been hijacked. It’s United Flight 93 from Newark to San Francisco. We are in the air. The hijackers have already knifed a guy, one of them has a gun, they are telling us there is a bomb on board, please call the authorities. He hung up.

6:31 Deena calls 911

6:34 The phone rang in on call waiting, Tom’s second cell phone call.

Deena: Hello

Tom: They’re in the cockpit. The guy they knifed is dead.

Deena: He’s dead?

Tom: Yes. I tried to help him, but I couldn’t get a pulse.

Deena: Tom, they are hijacking planes all up and down the east coast.

They are taking them and hitting designated targets. They’ve already hit both towers of the World Trade Center.

Tom: They’re talking about crashing this plane. (a pause) Oh my God. It’s a suicide mission…(he then tells people sitting around him)

Deena: Who are you talking to?

Tom: My seatmate. Do you know which airline is involved?

Deena: No, they don’t know if they’re commercial airlines or not. The newsreporters are speculating cargo planes, private planes and commercial. No one knows.

Tom: How many planes are there?

Deena: They’re not sure, at least three. Maybe more.

Tom: O.K….O.K….Do you know who is involved?

Deena: No.

Tom: We’re turning back toward New York. We’re going back to the World Trade Center. No, wait, we’re turning back the other way. We’re going south.

Deena: What do you see?

Tom: Just a minute, I’m looking. I don’t see anything, we’re over a rural area. It’s just fields. I’ve gotta go.

6:45 a.m. Third cell phone call from Tom to Deena

Tom: Deena

Deena: Tom, you’re O.K. (I thought at this point he had just survived the Pentagon plane crash).

Tom: No, I’m not.

Deena: They just hit the Pentagon.

Tom: (tells people sitting around him “They just hit the Pentagon.”)

Tom: O.K….O.K. What else can you tell me?

Deena: They think five airplanes have been hijacked. One is still on the ground. They believe all of them are commercial planes. I haven’t heard them say which airline, but all of them have originated on the east coast. 

Tom: Do you know who is involved?

Deena: No

Tom: What is the probability of their having a bomb on board? I don’t think they have one. I think they’re just telling us that for crowd control.

Deena: A plane can survive a bomb if it’s in the right place.

Tom: Did you call the authorities?

Deena: Yes, they didn’t know anything about your plane. 

Tom: They’re talking about crashing this plane into the ground. We have to do something. I’m putting a plan together.

Deena: Who’s helping you?

Tom: Different people. Several people. There’s a group of us. Don’t worry. I’ll call you back.

6:54 a.m. Fourth cell phone call to Tom to Deena

Deena: Tom?

Tom: Hi. Anything new?

Deena: No

Tom: Where are the kids?

Deena: They’re fine. They’re sitting at the table having breakfast. They’re asking to talk to you.

Tom: Tell them I’ll talk to them later.

Deena: I called your parents. They know your plane has been hijacked. 

Tom: Oh…you shouldn’t have worried them. How are they doing?

Deena: They’re O.K.. Mary and Martha are with them.

Tom: Good.

(a long quiet pause)

Tom: We’re waiting until we’re over a rural area. We’re going to take back the airplane.

Deena: No! Sit down, be still, be quiet, and don’t draw attention to yourself! (The exact words taught to me by Delta Airlines Flight Attendant Training).

Tom: Deena! If they’re going to crash this plane into the ground, we’re going to have do something!

Deena: What about the authorities?

Tom: We can’t wait for the authorities. I don’t know what they could do anyway.

It’s up to us. I think we can do it.

Deena: What do you want me to do?

Tom: Pray, Deena, just pray.

(after a long pause)

Deena: I love you.

Tom: Don’t worry, we’re going to do something...

Rowe included a link to the foundation established in Tom Burnett’s honor. Its mission is to help young people become good citizens and leaders for tomorrow. It was one of Mr. Burnett’s principles that he lived by and hoped to instill with his own children.