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Tipsheet

Romney's New NH Ad

It's on taxes.



With a series of positive, somewhat biographical ads, Romney is defining himself early. No doubt, his plan is two-fold:

1. By introducing himself to the voters now (remember, he doesn't have the name ID of Rudy, McCain, or Thompson), he hopes this will inoculate himself against upcoming attacks ...
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2. People don't believe attacks unless they come from a credible source. By introducing himself in a positive way now, Romney will be free to go negative, later ...

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