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Tipsheet

Trent Lott & Don Imus

In late 2002, a "contrite" Trent Lott went on BET to apologize for his praise of Strom Thurmond.  He referred to his own remarks as "insensitive," "repugnant," and "inexcusable."

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This past week, Don Imus went on Al Sharpton's radio show and described his own comments as "inappropriate" and "stupid."

Both men followed this strategy:

1.  Don't go on a "friendly" show -- go into the "lion's den," so to speak. 

2.  Apologize profusely and admit you were wrong.

... Did it work for either of them?  In the short-term, no. But in the long-run, who knows? 

(Well, Lott lost his leadership position ... but he's been able to make a pretty good comeback ...)

Traditional political wisdom says that you have to face problems head-on.  But consider this: Ann Coulter and Mel Martinez weathered recent political storms by merely laying low -- and waiting for a bigger story to "change the subject..."  

Dick Cheney granted Britt Hume the first interview after his hunting "accident"? He was criticized for talking to a "friendly" host -- but he survived the scandal ...

 

 

 

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