There's also a 30-second version, here.
"Strength, Conviction, Honesty" is the tagline for the ad. Why different from his campaign's tagline, "Security, Unity, Prosperity?" I guess "conviction" and "honesty" are digs at Rudy and Romney, but what of "strength?" There's something to be said for brand consistency, and this tagline is so similar to the campaign's tag, it's a little confusing.
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