Anti-woke activist Robby Starbuck is a man on a mission—a mission to root out diversity, equity and inclusion initiatives from corporate America. His track record so far is impressive. After a few weeks exposing John Deere’s wokeness, the company did a complete 180, doing away with its DEI and environmental, social, and governance efforts. After that, Starbuck and his team moved on to Tractor Supply, which was surprisingly committed to far-left causes its customer base does not support. By the end of June, the company released a statement backtracking in what Starbuck called a “massive victory.” After racking up those wins, Starbuck set his sights on another iconic American company: Harley Davidson.
On Monday, the company issued a statement responding to the pressure campaign mounted by Starbuck, his team, and social media users.
In it, the company promises to do away with its DEI functions, end supplier diversity spending goals and its participation in the Human Rights Campaign's scoring, and revamp its trainings to remove "socially motivated content."
Another win for our movement. I couldn’t do this without all of you. @harleydavidson just issued this statement where they promise:
— Robby Starbuck (@robbystarbuck) August 19, 2024
• No more DEI functions
• No more supplier diversity spend goals
• They’ll no longer participate in @HRC scoring
• Sponsorship activities… pic.twitter.com/HMICsQAbz4
My full breakdown of @harleydavidson’s new response to our boycott where they announce an end to woke trainings, no more participating in HRC’s far left social credit CEI scoring, a return to sane donations and no more DEI. It’s time for a victory lap and what comes next. 🔥🔥🔥 pic.twitter.com/dVA5KoYfjo
— Robby Starbuck (@robbystarbuck) August 19, 2024
The meme has been updated. Maybe now the haters will understand that my strategy works.
— Robby Starbuck (@robbystarbuck) August 19, 2024
We’re winning and we WILL make corporations sane again. You’re going to love what comes next. Get on board or get out of the way. 🔥🔥🔥 pic.twitter.com/iBKv8EJPZ0
We did it again. 3 for 3. The left fears what I’m doing because it’s effective. The attacks will increase with the plan we have but we have a plan and it accounts for the arrows that will be fired at us. We won’t slow down for anyone. You can support our mission and scale up our… https://t.co/MfoWyh3vXf
— Robby Starbuck (@robbystarbuck) August 19, 2024
