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Anti-DEI Activist Racks Up Another Major Win Against Iconic American Company

Leah Barkoukis
Leah Barkoukis  |  August 20, 2024 8:00 AM

Anti-woke activist Robby Starbuck is a man on a mission—a mission to root out diversity, equity and inclusion initiatives from corporate America. His track record so far is impressive. After a few weeks exposing John Deere’s wokeness, the company did a complete 180, doing away with its DEI and environmental, social, and governance efforts. After that, Starbuck and his team moved on to Tractor Supply, which was surprisingly committed to far-left causes its customer base does not support. By the end of June, the company released a statement backtracking in what Starbuck called a “massive victory.” After racking up those wins, Starbuck set his sights on another iconic American company: Harley Davidson.  

On Monday, the company issued a statement responding to the pressure campaign mounted by Starbuck, his team, and social media users.

In it, the company promises to do away with its DEI functions, end supplier diversity spending goals and its participation in the Human Rights Campaign's scoring, and revamp its trainings to remove "socially motivated content."