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'Grotesque': Critics Rip Adidas for Who the Company Chose to Model Its 'Pride 2023' Women's Swimsuit

As part of its “Pride 2023” swimwear collection, which launched this week, Adidas is using a male model to advertise a women’s one-piece suit. 

“Let love be your legacy. South African designer Rich Mnisi once wrote that reminder in a handwritten letter to his younger queer self, and today it thrives at the core of the adidas x Rich Mnisi Pride Collection,” a description of the $70 swimsuit states.


A noticeable bulge and chest hair are visible in the photos and videos of the model wearing the women's swimsuit.

 “A celebration of self-expression, imagination and the unwavering belief that love unites, the collaboration explores fluidity, color and patterns," the description continues. "This partnership is one part of our effort to honor the LGBTQIA+ community alongside our Global Purpose partner Athlete Ally. We're all unique, but we're all connected by love. That's the message of this adidas swimsuit, designed in collaboration with Rich Mnisi. The exuberant print brings joyful energy to your day at the beach.”

Critics were quick to blast the company for the move. 


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