KJP Repeatedly Pressed on the Timing of Biden's Latest Amnesty Handout
LIVE RESULTS: Elections in Virginia, Georgia, and Oklahoma
Israel Approves Plans for Offensive Against Hezbollah in Lebanon
911 Services Down Statewide in Massachusetts
The White House Correspondents Did Not Toss Biden Under a Bus, He Once...
Bowman Looks Even More Doomed to Lose With This 'Unusual Favor' He Asked...
WH Fact Sheet on VP Harris' 'Actions to Address Conflict-Related Sexual Violence' Had...
Is There Another Trump VP Name Not on the List?
Biden Suffers Another Brain Fart When Announcing Amnesty Plan
Several School Districts Across One State Help Children Change Their Gender Without Parent...
Why Is Putin Visiting North Korea?
Illegal Alien Arrested in Connection With Sexual Assault of 13-Year-Old Girl in NYC
This Stunner of an Iowa Poll Is Another Loud Alarm Bell for the...
'Sanctuary City' Swallows Massive Red Pill After Illegal Alien Child Sex Offender Was...
Police in This Democrat City Will Begin Recruiting Illegal Aliens
Tipsheet

Mercedes Using Mass Murderer Che to Sell Cars

The latest company to fall into the "let's use a famous revolutionary to  promote our brand" trap? Mercedes Benz. The luxury car company is using the communist mass murderer Che Guevara as inspiration to launch the company into a "green" future to sell cars with fewer emissions.

Advertisement

"Some colleagues still think that car-sharing borders on communism," Mercedes-Benz Chairman of the Board of Management Dieter Zetsche said onstage at CES today, speaking about Mercedes' new CarTogether initiative. "But if that's the case, viva la revolucion!"

To be sure, a luxury-car maker like Mercedes is not actually promoting communism. But during his CES talk, Zetsche pushed hard on a vision that the company has for a greener future that allows drivers to reduce emissions by using connected and social technology to easily find compatible passengers to share rides with.

Still, it's odd--and no doubt intended to stir up conversation--to hear a company so inexorably tied to money and lavish lifestyles invoking philosophies like communism. Especially with a picture of Cuban revolutionary Che Guevara towering over Zetsche as he talked. Of course, Che's signature beret sported a Mercedes logo.

Either way, Mercedes' car-sharing technology is part of the company's larger vision for a smart-car future, one it's already implementing in its cars, and which it thinks can help drivers save money on fuel, and save the earth from excess emissions at the same time. As well, Mercedes wants to leverage the latest in telematics technology to give those who plunk down small fortunes on its vehicles the most up-to-date driving/technology experience.

"To be sure, a luxury-car maker like Mercedes is not actually promoting communism." Actually, the use of Che's face is the promotion of communism, a form of government that has left 100 million dead over the course of history. It is ironic Mercedes is using a communist figure head to launch their company into the future considering communism is such a backwards idea that doesn't allow for growth and prosperity. Mercedes executives should be ashamed of themselves for idolizing Che, the man responsible for the execution of thousands of Cuban political prisoners, the torture of men, women and children and the establishment of forced labor camps in Cuba. Not to mention Che was extremely racist and homophobic.

Advertisement

 

UPDATE: Move called stupid by the parent company of Mercedes.

Daimler AG, the German company that manufactures Mercedes-Benz luxury cars, called its promotional use of an image of Marxist revolutionary Ernesto "Che" Guevara a “thoughtless” and “stupid” decision that was not intended to offend people.

The image appeared briefly Tuesday during a promotional presentation for Mercedes-Benz at the International Consumer Electronics Show in Las Vegas.

Join the conversation as a VIP Member

Recommended

Trending on Townhall Videos

Advertisement
Advertisement
Advertisement