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Tipsheet

Budweiser Changing Its Name to America

Anheuser-Busch InBev has filed for approval with the Alcohol and Tobacco Tax and Trade Bureau to change its name to "America." 

The limited-edition label will be on 12-ounce cans and bottles from May 23 through the end of election season in November to “to inspire drinkers to celebrate America and Budweiser's shared values of freedom and authenticity.”

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The label change will include replacing "Budweiser" with "America" and adding phrases like "Land of the Free," "Home of the Brave" and "From the Redwood Forest to the Gulf Stream waters this land was made for you and me." Other new cans and bottles will feature a view of the Statue of Liberty's torch.

"Budweiser has always strived to embody America in a bottle, and we're honored to salute this great nation where our beer has been passionately brewed for the past 140 years," said Ricardo Marques, vice president of Budweiser.  "We are embarking on what should be the most patriotic summer that this generation has ever seen.”

 

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