Why Dems Are Freaking Out About Kamala Harris
Trump Did a Podcast With a Comedian, but the Media Coverage Is the...
Kamala's Univision Town Hall Was a Total Nightmare
If Obama Is Saying This, You Know the Dems Are Worried About Kamala
Try a Little Honesty About Israel
Ron DeSantis Destroys Kamala Harris Over Hurricane Milton
One Year After Oct. 7, American Voters Face Stark Foreign Policy Choice
Visit Auschwitz-Birkenau to Fight Anti-Semitism
Trump Announces New Tax Break Proposal
Colorado Supreme Court Hands Masterpiece Cakeshop Owner a Win, but Ruling Fails to...
The Nobel Peace Prize Winner Has Been Announced
America's Bipartisan Spending Suicide Pact
What the Census Can Tell Us About Swing States
ACOG Peddles Disinformation About Pro-Life Laws, Plays Politics With Women's Lives
Kamala Harris Is Not the Solution: She Is the Source of the Problems
Tipsheet

"Capitalism" Doesn't Fly in Focus Groups

A few weeks ago, the U.S. Chamber of Commerce launched a media campaign to promote capitalism. $100 million is being dedicated to convincing the American people and their government that free markets do, in fact, rock.
Advertisement


One would think this effort would be relatively smooth. After all, the Chamber is one of the biggest advocates for free markets in the world, and who in America could really be opposed to some nudging towards the good 'ole American principle of hard work and free will? But apparently, the Chamber has had to be a little more tactical in it's outreach efforts. See, "capitalism" simply doesn't sell. The better word, apparently, is "free enterprise." From BusinessWeek:
" 'Capitalism' was universally problematic," says Chamber spokeswoman Tita Freeman. Adds Rich Thau, president of New York-based Presentation Testing, which ran the focus groups: "There were those who associated 'capitalism' with greed and with the powerful dominating the vulnerable." But those negatives, he says, didn't apply at all to "free enterprise."
While it's a little disappointing that the average American is against the word "capitalism" -- to me, that's like being against apple pie -- I'm not above playing the game to make sure the main point is heard by the people who need to hear it. So now, the Chamber's outreach efforts will be called the"Campaign for Free Enterprise." Let's hope their message gets across no matter how they need to phrase it.

Join the conversation as a VIP Member

Recommended

Trending on Townhall Videos

Advertisement
Advertisement
Advertisement