The Democrats' nullification of their primary election process and subsequent, media-aided propaganda blitz on behalf of their new candidate is having its intended effect. Kamala Harris has narrowed Joe Biden's residual gap against Donald Trump, pulling slightly ahead in some national surveys, while still trailing in others. The race is tighter, no doubt, and the lefty coalition's aim is to have their ticket leading by the end of next month, if not before. They might succeed. With this pervasive makeover project underway, Republicans and conservatives will need to be the ones who expose Harris' extreme record to voters. There's a very large amount of material to work with, as we've noted. Can paid media help these realities penetrate? Team Trump and their allies are counting on it. To that end, this is a strong ad from the campaign, combining Harris' unseriousness with her disastrous policy failures:
"This is America's border czar, and she's failed us. Under Harris, over 10 million illegal a year...Kamala Harris: failed, weak, dangerously liberal."
— AdImpact Politics (@AdImpact_Pol) July 30, 2024
Yesterday, the Trump campaign reserved $12.2M across PA, GA, MI, AZ, NV, and WI. pic.twitter.com/HJ6fs05U5z
The one soundbyte of Harris herself featured in this ad is a doozy, as we've written about recently. The purpose of this ad is to showcase how badly Harris has performed as Border Czar, which is a clean and effective hit. Another spot, on a similar theme, is being run by a Trump-aligned PAC:
"Why is our border a chaotic mess? Kamala Harris."
— AdImpact Politics (@AdImpact_Pol) July 27, 2024
MAGA Inc. is up with new ads in AZ, GA, and PA markets. This week, they reserved over $20M for ads to air between 7/24-9/3. Here is one of the new ads running this morning. pic.twitter.com/ptjMBP59r6
Tying her lying about the border being secure to her lying about Biden's condition is a smart move. Overall, I'd like to see less voiceover-driven content and more of Harris' own words. Not only did she fail on a massive scale as Border Czar, her own stances and proposals are somehow far worse than Biden's. Dave McCormick, running for Senate in Pennsylvania, has a team that gets it. They produced the 90-second template for how to come after Harris on substance, using almost nothing but clips of her. In case you missed it, here it is:
Republican operative texts me this McCormick ad and says, “What voters down ballot will be seeing in every Senate race from NV to PA until November”:pic.twitter.com/WHXwEWIXTP
— Philip Melanchthon Wegmann (@PhilipWegmann) July 24, 2024
And here's an immigration-focused version they've just put out:
Dave McCormick is absolutely killing the ad game. pic.twitter.com/oiNImPOQKe
— Bonchie (@bonchieredstate) July 30, 2024
The only thing it left out was Harris' explicit embrace of taxpayer-funded healthcare for illegal immigrants. I also hadn't seen the clip in which she admits to being a radical before. Take note, Republican ad-makers. More of this, please. Especially in 30- and 60-second formats. If they don't bring this to light in a significant way, Democrats and their media allies will bury it.
