Analysis: Trump Smart to Highlight American Businesses Joining Fight Against Coronavirus

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Posted: Mar 31, 2020 1:05 PM

At yesterday's White House Coronavirus Task Force briefing in the Rose Garden, President Trump ceded the podium to a string of CEOs and industry leaders who described how their respective businesses are contributing to the national effort to combat the deadly pandemic. Some critics predictably scoffed at and heaped scorn upon this portion of the presser, minimizing it as a political rally. They're wrong. It was, in some ways, a pep rally for the American people, in that it promoted a sense of all-in unity in the face of a common challenge. My morale was buoyed as I watched, and I'm confident I'm not alone in expressing this sentiment:


The administration has repeatedly referred to a "whole of government" approach to defeating coronavirus, but it's also made clear that it will take enormous efforts and sacrifices on behalf of individuals, families and businesses of all sizes. Showcasing how some prominent companies are chipping in across multiple recovery fronts is smart on multiple levels: It rewards good behavior and encourages more of it, it enhances goodwill among the American people by underscoring that we're all rowing in the same direction, and it demonstrates how the government can never be the exclusive answer to a large-scale problem. Here's the founder of My Pillow explaining the ways in which his company is being leveraged and repurposed to help the country during this time of need:

Concrete, constructive action, for the greater good. Bravo. The other business leaders who spoke (full video is available here, with the relevant portion starting around the 17-minute mark) also outlined their own plans of attack against the virus. It's worth your time. I'll also note that for all the political demagoguery 'big pharma' endures, each of us should be rooting for drug companies and the medical device industry to produce successful outcomes for the American people -- on vaccine development, and the emergence of effective therapies and rapid testing. Significant strides are already being made toward these goals:


I'll leave you with another good idea from Monday's briefing:


Trump made the tough but correct call in deferring to the experts and the data by extending the current federal distancing guidelines through the end of April. Being open and transparent with that data -- indeed, directly sharing it with the public -- will help people understand how and why hugely consequential decisions that will directly and disruptively impact their lives were made.