The "Controversial" Superbowl Ad That Almost Didn't Air

Guy Benson | February 07, 2011 8:53 AM

It was an ad deemed too "controversial" to air during the Superbowl -- Fox Sports reportedly rejected it for its overtly religious content and message. Then, unexpectedly, it aired during the second half of the Green Bay Packers' victory:

I'm glad cooler heads evidently prevailed and the totally innocuous spot was allowed to run. I eagerly await the back story on Fox's reversal, which must have come at the very last moment because every pre-game news account I've read about the kerfuffle reported that the ad was out.

Like last year's pro-life Superbowl ad featuring Tim Tebow, this commercial is effective because strikes viewers as a non-preachy soft sell; not heavy proselytizing.