Coming Soon to a Mall Near You: Obamacare

Posted: Nov 27, 2014 2:43 PM

The holiday shopping season kicks off tomorrow with Black Friday, the annual mad-dash for good deals and early-morning sales. This year, shoppers in a few states will see something new this year at shopping malls--and its not exactly a hot new store. It's...Obamacare.

In an effort to boost floundering enrollment numbers, the Department of Health and Human Services has taken to partnering with retail stores, pharmacies and websites to promote the open enrollment period, which lasts until Feb. 15. Enrollment workers will be present on Black Friday, Small Business Saturday, and Cyber Monday to tell shoppers about how to sign up for a plan on the exchange.

Westfield malls in New Jersey, New York, Illinois, Maryland, Connecticut, Florida and Washington will allow navigators and other enrollment workers to both hand out fliers and use other outreach approach methods.

The NCPA will be hosting calls with HHS officials to train pharmacists on how they can spread the word about open enrollment season, as well as using new tactics to share information with its 23,000 members.


Finally, the XO Group will be using its sites — such as The Knot and The Bump — to advertise to women who are set to experience a life changing events such as marriage or childbirth.

The "target" of expected signups has been ticked downward to about nine million.

I don't know about you, but when I go to the mall I make an effort to avoid the majority of the mall kiosks attempting to push products on me. I'm assuming this will be no different. How desperate is HHS getting to resort to invading shopping malls?