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How to Properly Play the Race Card

The opinions expressed by columnists are their own and do not necessarily represent the views of Townhall.com.

My book Rules for Patriots: How Conservatives Can Win Again is full of examples of wimpy Republicans blowing it for the rest of us, which surprises exactly no conservative reading this. Recently on my radio show, Ken Cuccinelli of the Senate Conservatives Fund compared Republican leadership to an ad on EBay for a French Army rifle: “never used, dropped once.”


Other than so-called social issues, nowhere is the GOP’s “surrender now before it’s too late” mantra more prevalent than on the subject of race. Republicans are so afraid of being called racists by the lamestream media, they’ve essentially allowed the Marxist Progressive in the White House to ransack our constitutional republic.

But after some recent comments by Secretary of State Condoleezza Rice, I’m hoping that’s beginning to change.

Responding to a question about racism in America, Rice, who knows a thing or two about breaking down racial barriers, had this to say:

"Poor black kids trapped in failing neighborhoods schools, that's the biggest race problem of today. That's the biggest civil rights issue of today. Anybody who isn't in favor of school choice, anybody who isn't in favor of educational reform, anybody who defends the status quo in the educational system, that's racist to me.”

Of course, Rice is exactly correct.

Look at Detroit, where over 90 percent of the students enrolled in the public schools there are black. However, only 7 percent of the city’s 8th graders are reading proficient. That’s right—only 7 percent. That is a community-wide tragedy that will reap a bitter harvest generationally (and already has), once these children grow up in poverty, and then lack the means by which to overcome their environment. From there they will sadly pass it on to their children, thus creating tragic cycles of dysfunction.


Yet I don’t recall the last time any of America’s dreadful race pimps shined a nationally-televised spotlight on this injustice. Furthermore, I can’t recall the last time Republicans used the platform of a national campaign to shine a light on such injustice, either.

In one quote, Rice upheld several of the 10 Commandments of Political Warfare found in my book:

  • Never accept the premise of your opponent’s argument. Rice refused to grant the premise the Marxist Progressive race pimps have the market cornered on playing the race card.

  • Never surrender the moral high ground. As someone that has spent a lifetime breaking down racial barriers, Rice is uniquely qualified to stand her ground and point out the hypocrisy here.
  • Reverse the premise of your opponent’s argument and use it against him. Rice essentially called the other side’s bluff, and said “if you want to play the race card then let’s play it.” She took the Marxist Progressives’ own race card and pistol-whipped them with it.
  • Define your opponent before they define themselves. Rice used this occasion to call these race pimps, who protect the very status quo limiting minority upward mobility, what they are—racists.
  • Play offense. Rice put the Left on the defensive with her remarks, and now they’re the ones who have to defend they’re not racists.

Whether intentional or not, Rice has established a template Republicans should follow in the future when confronted with race-baiting. Everywhere these race-baiters’ favorite politicians reign minorities are worse off. America needs to be told that tale, but it takes people with courage of conviction to tell it.

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