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Nailed It! Forbes Leaves Fortune and Wall Street (Journal) Behind

The opinions expressed by columnists are their own and do not necessarily represent the views of

What amazed me about the latest “Billionaire” issue of Forbes magazine was not the stories about the billionaires, but about Forbes itself.

See the amazing graph below. For years we’ve been told the print media is dead, that digital media (like,, etc.) was the wave of the future.


As the graph shows, Forbes magazine is not only surviving, but thriving, and now has 7 million readers.

Yet Forbes is an outlier. The rest of the print media is going down, slowly but surely. In the past two years, circulation for Fortune, the Economist and even the mighty Wall Street Journal is in decline.

What is Forbes doing right? Perhaps it is the popularity of its Forbes 400 Richest People in America list, the billionaires list, the top 100 celebrity list, etc., which makes Forbes more like People magazine in enticing the attention of its readers.

I’m planning to ask Steve Forbes about the secret to his success when we meet at FreedomFest. Speaking of that Las Vegas conference, be sure to get the April 13 issue of Forbes, which contains a full-page color ad for the big show. This is the one conference where Steve Forbes attends the entire three-day show. See why at, and come join us.

I also want to invite you to join me on a cruise, Sept. 13-20, with Newt Gingrich, Chris Versace and me, among others. I will be doing a special one-on-one interview with Newt Gingrich on the cruise. Come spend seven fabulous days aboard the six-star luxury liner, the Crystal Symphony. We will travel from New York to Montreal with a roster of noted historical scholars, political pundits and renowned market experts who will share their insights and perspectives on the current environment in Washington and Wall Street. For further information, including how to sign up, call 800-435-4534 or visit The deadline to sign up is April 30!


In case you missed it, I encourage you to read my e-letter column from last week about why healthcare investing will increase in importance.

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