Amid the corporate media’s remake of Kamala Harris’s disjointed record as a public servant, one of the more overlooked aspects is her wokeness. That’s right. Harris is woke writ-large and she even admitted as much, proclaiming just a few years ago (with a cackle of course), “We have to stay woke. Like everybody needs to be woke. And you can talk about if you're the wokest or woker, but just stay more woke than less woke.”
There’s one overlooked consequence with Harris and wokeness: It doesn’t sell. I thoroughly demonstrate this in my new book, Go Woke Go Broke: The Inside Story of the Radicalization of Corporate America. Every business that went there, the way Harris suggested, got crushed.
The question that remains: Will Harris suffer the same fate as a woke presidential candidate?
As pillars of the American business establishment went “woke”—a term that so perfectly describes the progressive groupthink that seeks to fundamentally transform the country and its culture into a radical, left-wing hellhole—a consumer rebellion took to the streets. Or to be more precise, social media.
Average Americans spread the word on Twitter/X, Facebook, Instagram, and TikTok that it ain’t ok for the management geniuses at Budweiser to stick them with a trans-woman influencer in a bubble bath as a company spokeswoman. Bud Light has gone rather quickly went No. 1 to the No. 3 beer in America after its dance with wokeness.
Disney faced the same backlash when it thought it was smart to inject gratuitous same-sex kissing scenes into children’s programs. Well guess what? That’s not what most families want to see at the movie theater.
The giant retailer Target thought it was swell to hype its pride merchandise displays by mixing rainbow-colored onesies with “tuck-friendly” bathing suits for those men who need to hide their junk before undergoing surgery to have it removed.
Dunkin’ Donuts is going woke by refusing to advertise on Rumble because the platform is apparently too polarizing. As I write this, social media is lighting up with calls to give the company the Bud Light treatment. Keep your eyes peeled. By the end of the quarter, America might be “running” on something else.
The libertarian in me believes my right of expression is protected as long as I’m not imposing my views and beliefs on others using the force of government or big business. And I hate double standards. Wokeness in practice has been a compulsory pursuit and ladened with ideological contradictions.
Dunkin’ Donuts seemingly has no problem with the non-polarizing left—as if there is such a thing. Bud Light drinkers just want to enjoy a beer without AB InBev lecturing them that they have to celebrate Dylan Mulvaney. Target serves everyday Americans who are looking for a bargain. Young moms often bring their kids along shopping because they can’t afford daycare. They don’t want to be pummeled in the aisles by cultural revolution when they’re just looking to get through the day.
Which brings me back to Kamala Harris, whose manifold shortcomings while in office as vice president and paper-thin policy chops remain largely under the rug. Why? Because she’s a disciplined campaigner. Unlike her opponent she can be managed—she shuts up when she’s told. And that’s why as of now she’s winning the race.
But Harris wasn’t always this restrained, which is why it’s not hard to find an endless loop of dopey leftist stuff she has said (with that annoying laugh).
Her love of wokeness—in policy regarding the trans movement and children and with respect to her support of DEI, which illegally discriminates based on race and gender identity—should be at the top of the list for the Trump campaign to highlight.
That’s because wokeness is a loser with the American people. If that wasn’t the case, Bud Light would still be “easy to drink, easy to enjoy.”
Charles Gasparino is a senior correspondent for FOX Business Network, a New York Post columnist, and author of Go Woke, Go Broke: The Inside Story of the Radicalization of Corporate America. Follow: @CGasparino
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