NBC News Reporter Says Haley Is Looking at Total Annihilation on Super Tuesday
The GOP Is Changing, And That’s Good
Nikki Haley Keeps Making a Mess of Things
Don’t Get Too Excited About California’s Senate Race Just Yet
Climate Catastrophizing Finally Backfiring on Radical Environmentalists
Separation of Church and State
Will Nikki Haley Claim The Declaration of Independence, Constitution ‘Not the Same’ and...
GOP Leaders, Listen to Your Base
Conspiracy Theories on the Right are Finally Being Proven True
Airdrops and Elections
I’m Running for Congress to Take Action and Deliver Results
Gavin Newsom Visits the Southern Border After Handing Out Freebies to Illegal Migrants
Ted Cruz: 'Joe Biden Campaigned on Dismantling the Southern Border'
Biden's Sending More Aid to Gaza, but That's Not the Only Issue
Joe Biden's 2024 Chances Look Grim As Trump Tops the Polls
OPINION

The Message Romney Missed

The opinions expressed by columnists are their own and do not necessarily represent the views of Townhall.com.
Advertisement
Advertisement
Advertisement

The post mortems on the presidential campaign continue to pour in, the ones on the botched Romney effort the more interesting (and more depressing for those of us who supported him). President Obama was clearly vulnerable, and Mitt Romney clearly positioned to defeat him.

Advertisement

So what went wrong? Let me add my analysis. Three words: Message. Messenger. Messaging.

The messenger was flawed, unwilling to take risks, unprepared for the Obama political wrecking machine, left dazed and confused Election Night.

If inept messaging could be deemed a felony, this campaign was a crime against humanity. I've never seen worse commercials more badly placed on the wrong media than this. In Virginia, we had to suffer through 10 gazillion TV ads attacking China for stealing American technology. China?

More can and should be written about the messenger and his messaging, but let's concentrate on his message. Or the lack thereof, which was the fatal problem.

The message was there in black and white. If only Mitt Romney had embraced Reagan's vision and philosophy and record and pitted it against Obama's on all counts.

Our commander-in-chief has spent four years wah-wah whining about the economic problems left to him by Bush 43, consistently labeling it the "worst recession since the Great Depression," which clearly it wasn't.

You want a nightmare to inherit? Try an economy with interest rates in double digits; inflation over 20 percent; unemployment skyrocketing, eventually peaking at 10.8 percent; gas lines blocks long and a predecessor declaring we live in a "malaise" at home, while abroad our hostages are the personification of America, ridiculed. That's what Reagan was handed.

Advertisement

Reagan spent no time blaming Jimmy Carter. Brimming with optimism he went to work immediately fixing the problem. He slashed taxes across the board, and lifted the yoke of crippling regulations from entire sectors of the economy. Domestic spending was kept under control and federalism extolled. Minimum federal oversight, maximum individual freedom and responsibility -- that was his clarion call.

By the end of his first term, the economy was roaring at 6.3 percent, unemployment was down to 7.3 percent (and would drop further, to 5 percent), inflation and interest rates were under control, and America was on her way to 92 consecutive months of economic growth, the greatest peacetime economic expansion in American history.

Obama? He did the opposite, growing only the federal leviathan while wasting literally trillions of taxpayers' dollars on "stimulus" programs that stimulated only his supporters, abducting entire industries with promises that would never be kept, while running trillion dollar annual deficits he cannot repay. Unemployment remains unchanged. The annual rate of growth is at 2.1 percent and slowing. The public mood is despondent. It's a mess, and the mess is his.

Reagan increased defense spending to rebuild our military decimated by the Left during the Carter years, which he needed to do in order to defeat and dismantle the Soviet Union without firing a shot, and which achievement alone merits his likeness on Mount Rushmore. American exceptionalism was championed. Patriotism was brimming.

Advertisement

Obama has consistently cut our defense capabilities to the point we can no longer fight two wars simultaneously, the imperative of military strategic planning. We face another $500 billion cut under sequestration, which will devastate us. American embassies and consulates are being attacked, our ambassadors and staff threatened or killed, and our foreign policy is an incoherent mess. American exceptionalism has been abandoned.

But Ronald Reagan was about more than economics and peace through strength. He believed in individual freedom and responsibility, yes. But he also believed in a virtuous society and openly championed it, constantly extolling the importance of the nuclear family and the sanctity of human life. He publicly invoked God, and publicly prayed to God. He called on Americans to honor the Ten Commandments. Can you imagine any of this happening today?

I write all this on the Transgender Day of Remembrance. The what you say? Yes, you heard me correctly. You see, "Transgender Day of Remembrance is commemorated each year on Nov. 20 to memorialize those we have lost as a result of hate and violence all too often faced by transgender people."

Who am I quoting, you ask? It must be some extremist nut job, you say. Actually, that's true, but let me continue. "I invite you to the Secretary's Conference Room ... for a special discussion with three transgender appointees doing tremendous [sic] throughout the Administration. Deputy Chief of Staff Mary Beth Maxwell will moderate an interactive discussion with Chloe Schwenke, U.S. Agency for International Development, Amanda Simpson, U.S. Department of Defense and our own Dylan Orr, Office of Disability Employment, U.S. Department of Labor." The memo is signed by one Ana M. Ma, chief of staff at Barack Obama's Department of Labor.

Advertisement

It was all such low hanging fruit for Mitt Romney.

Join the conversation as a VIP Member

Recommended

Trending on Townhall Videos