"Very rarely did we communicate through the press anything that we didn't absolutely control," said Dunn.
"One of the reasons we did so many of the David Plouffe videos was not just for our supporters, but also because it was a way for us to get our message out without having to actually talk to reporters," said Dunn, referring to Plouffe, who was Obama's chief campaign manager .
"We just put that out there and made them write what Plouffe had said as opposed to Plouffe doing an interview with a reporter. So it was very much we controlled it as opposed to the press controlled it," Dunn said.
Continued Dunn: "Whether it was a David Plouffe video or an Obama speech, a huge part of our press strategy was focused on making the media cover what Obama was actually saying as opposed to why the campaign was saying it, what the tactic was. … Making the press cover what we were saying."
Fortunately for Obama and his team, the mainstream media has been all-too-happy to neglect their duties of actual journalism and play along.
Video of Dunn's remarks at the conference can be seen after the jump...
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Dunn was speaking at a Jan. 12, 2009, event focusing on Obama's media tactics and hosted by the Global Foundation for Democracy and Development, which seeks to promote collaboration between the U.S. and the Dominican Republic. The event was held in Santo Domingo and was attended by the country's president.
Dunn has been facing some criticism since she led a White House campaign last week against Fox News, slamming the top-rated network as an "arm of the Republican Party" and "opinion journalism masquerading as news."
Fox hit back this past Friday, releasing a video of Dunn speaking to high school students last June in which she lists her two "favorite political philosophers," including Communist Chinese leader Mao Tse-tung, whose draconian policies are blamed for the deaths of tens of millions of people.
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