Rollins is remembered for managing Ronald Reagan's '84 campaign. Rollins may have managed it, but he did not "run" the incumbent president's re-election campaign, as the title might imply. The truth is that
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Rollins also was a co-manager for Ross Perot's disastrous campaign.
Most recently, Rollins has been a talking head on lots of cable news shows. He was also a top consultant for Katharine Harris' quixotic U.S. Senate race in Florida. After leaving the campaign, he gave numerous interviews to reporters, telling them precisely how out-of-touch she is, and how disastrous her campaign was. While this was all undoubtedly true, it's not common for an advisor to leave a campaign and then begin criticizing it.
Rollins' name brings Huckabee credibility, but that's about it. Rollins will probably make a lot of money from doing this race -- but I wouldn't over-estimate the impact he will have on the race.
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