A recent Wall Street Journal story notes the desire that many DVD consumers have for DVDs that can be copied onto their computers for their own personal use. The article begins by noting the following
“Apple’s iTunes makes saving music from CDs onto one’s personal computer a simple process, but doing the same with a DVD is much more complicated endeavor. Most DVDs are encoded with digital rights management technology to prevent copying.”Although it seems like the market is rapidly moving towards more people watching DVDs on computers rather than on traditional television screens, Hollywood studios seem to be rallying against that reality to their own detriment.
There was a market demand for individual musical selections and that demand was met. Today, there is a demand for users to be able to download DVDs to their own computers. The only question is when will that demand be met and which studio will be the first to recognize that real demand and understand its potential, to the detriment of rival studios?
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