LOUISVILLE, Ky. (BP)--The travail of Tiger Woods entered a new chapter over the weekend as Accenture, a global consulting firm, severed all ties with the world's most famous golfer. It is not likely to be the last.

Tiger Woods' fall from public favor happened with breathtaking speed. In a matter of days, a minor vehicle accident in the middle of the night mushroomed into both private and public catastrophe. Even as Woods and his famously protective handlers sought to avoid or limit the controversy, the golfer's eventual admission of marital infidelity has forever changed the way the public looks at the world's most highly compensated athlete.

This story is far from over. Even as Tiger Woods has announced that he is taking an "indefinite" leave from professional golf in order to give priority to his wife and family, his future as both professional athlete and public figure is very much in question. Some believe that Woods will return to his exalted position after a necessary period of contrition and public withdrawal. Others suggest that, given the mental demands of professional golf, Woods will have a very difficult time returning to top form. And, what about Tiger Woods the brand? On these questions, time will tell. Nevertheless, the travail of Tiger Woods already provides lessons that are not to be missed.

Lesson One: Acts done in private can and will have public consequences.

Interestingly, the scandal surrounding Tiger Woods appeared to be of low voltage in its opening chapter. Indeed, some of the most interesting public debate of this first phase was over the question of whether the unfolding scandal was of any public consequence at all. A good number of observers, including Peggy Noonan, appearing on the "This Week" program on ABC News, argued that the scandal was a private matter since Tiger Woods is a professional athlete and not a politician. Writing in Newsweek magazine, Julia Baird made a similar argument. "He is not a politician, priest, or morals crusader. He is an athlete," Baird declared.

Baird continued: "Why do we even pretend that sportspeople are models of propriety? Or rather why do we need them to be? They are physically gifted, driven, and disciplined. That's what you need to excel in sport. Not moral strength, courage, decency, or fidelity. These virtues are admirable, but are a bonus: they should not be an expectation. Yet we continue to project an irrational desire for the physically perfect to be spiritually strong."