Matt Towery

No one would believe it, but a combined effort by tea party activists and the NAACP helped defeat a proposed 1 percent sales tax for transportation on the 10 main counties that make up some 6 million people living in the Atlanta metropolitan area. And consider this: These two "Davids" had nothing but some printed signs and rallies to get out their message.

The "Goliath" in the contest was a collection of civic organizations backed by $8 million of support by the Atlanta corporate community. Georgia Gov. Nathan Deal, a highly popular Republican governor, and Atlanta's "superstar" mayor, Kasim Reed, whose star will continue to rise nationally, backed the effort.

But $8 million is a tempting thing in the hands of "experts" and consultants. They created a "brand name" for the effort, "Untie Atlanta." They ran endless commercials on television, including a sort of creepy ad in which a woman driving a car and stuck in traffic is attacked by a dozen seat belts that even end up wrapped around her mouth. That went over big the weekend of the tragic Colorado shootings and thereafter ... not!

Despite all of the missteps the experts made (including telling them they were within five or four points of winning when the actual final vote was 37 percent for, 63 percent against), they likely never had a chance in the first place. Atlanta was the hottest place to be in the 1990s when it hosted the Olympics and its population was growing by leaps and bounds. Today, Georgia has a 9 percent unemployment rate and Atlanta, admittedly choked by traffic and suffering a huge continuing housing crisis, seems like a sleeping giant trying to find its mojo again.

Enter the strange twist of the tea party and the NAACP. As is the case in most states, Georgia's "tea party" is a collection of some organized activists and a much larger segment of the population that support their philosophy -- that being less taxes and less government intrusion in our lives. This philosophy dominates Georgia's Republican and independent voter universe. So it came as no surprise to anyone, except the pollster for the organization pushing the tax who had the race as close, that Republicans and independents, who dominate the region, came out in droves to defeat the tax.

Then there is the curious story of the NAACP. DeKalb County, which makes up part of the City of Atlanta and is one of the largest in the state, has a high African-American voter base. For years, the Democratic Party in Georgia depended on its mountain of votes to win statewide and Congressional contests. But a funny thing happened on the way to this transportation tax forum.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery