Matt Towery

Just three weeks earlier, former House Speaker Newt Gingrich was sailing high. He won the South Carolina primary and seemed headed for Florida with the wind at his back. That was before Mitt Romney ripped him apart with the toughest and nastiest ads I have ever witnessed. To Romney's great credit, he buried Gingrich with ads and two strong debate performances in one week.

After the next three states to vote chose Rick Santorum over Romney and Gingrich, it appeared the race was an open battle once again. But then came the conservative CPAC gathering in Washington. Gingrich gave a speech that received standing ovation after standing ovation, but when the straw poll of "attendees" was taken, the lack of resources and organization slapped Newt in the face again.

Romney is nothing less than a political animal, equaled only by Barack Obama. And that is perhaps why "establishment" Republicans support him ... he is disciplined and politically tough enough to take on President Obama.

The national press is working overtime to pronounce Gingrich a dead duck. And, if he and his separate super PAC don't get their separate efforts under control, Super Tuesday could be a "Super Disaster" for Gingrich.

So what is a fading speaker to do? Newt needs to take what money he has left, ditch the plane and the policy wonks, choose one pre-Super Tuesday primary and attack Romney and Santorum with everything he has. The "Good Newt" strategy has proved to be a bust. No one wants good this year. He can't compete in Michigan because the other two major candidates have resource and natural-base advantages. Furthermore, since he is lagging in the polls, Romney will be forced to go all-out so as not to be embarrassed in one of his "home states."

Newt must be wondering what happened to all the money in his super PAC. The PAC was overwhelmed by Romney television ads in Florida, and reportedly, it wasted huge amounts on radio in the Sunshine State, while Gingrich was being savaged by Romney on TV. And remember, folks, TV always trumps (no pun intended) radio.

His campaign and PAC better come out swinging. Gingrich needs to explain why Santorum (whose votes on issues related to big labor and the minimum wage are highly vulnerable) and Romney are from moderate-to-liberal states where political survival required some pretty non-conservative actions. And he needs to say it in ads and in debates.

And no, I am not Newt's Kellyanne Conway. He put his money down with her as his "dream team" pollster, and he's stuck with the results. I just know that you cannot limp into Super Tuesday with no wins and no second place awards.

Matt Towery

Matt Towery is a former National Republican legislator of the year and author of Powerchicks: How Women Will Dominate America.
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