Matt Mackowiak

There appear to be four serious finalists to fill the vacant role of Mitt Romney's running mate: Sen. Rob Portman (R-OH), former Gov. Tim Pawlenty (R-MN), Gov. Bobby Jindal (R-LA) and Rep. Paul Ryan (R-WI). Ann Romney's recent admission that they were seriously considering choosing a female vice presidential candidate, most likely Sen. Kelly Ayotte (R-NH) or former Secretary of State Condi Rice, is probably a calculated head fake or wishful thinking.

How to rate the four finalists? Consider five criteria, listed in order of presumed importance to Romney:

1) Risk - In a post-Palin political world, the Hippocratic Oath of "first, do no harm" comes to mind. Of the four finalists, Portman and Pawlenty have been the most thoroughly vetted and thus offer the lowest risk (and perhaps the least excitement). No major controversies were uncovered during Pawlenty's GOP presidential campaign. Portman ran statewide in Ohio and was twice appointed to cabinet-level positions in the Bush administration, surviving the White House vetting process and Senate confirmation twice with flying colors. Jindal is not as well known nationally, but his resume is remarkable: Rhodes Scholar, health policy expert, Louisiana State University chancellor, congressman, two-term governor. However, his State of the Union response in 2009 was widely panned, leaving the lingering perception that he is not ready for prime time. Ryan, who was shamelessly demagogued for his 2012 and 2013 budgets, would saddle Romney with that political baggage and has never been elected to anything other than Congress. Moreover, both Jindal and Ryan are young.

2) Geography - No major-party candidate has won the presidency as a result of his vice presidential candidate swinging a major battleground state since Lyndon Johnson won Texas for Kennedy in 1960. For Romney, though, choosing Portman or Ryan could help him carry Ohio and Wisconsin, respectively. Romney must win Ohio, and Portman, a former congressman from Cincinnati who easily won election to the U.S. Senate in 2010 after running one of the best campaigns of the cycle, would help. Wisconsin appears to be competitive in light of a great 2010 cycle and the striking victories by Gov. Scott Walker this year in a series of recall elections. Ryan is in a swing district with a party registration disadvantage, but he consistently wins with over 60 percent of the vote. Pawlenty likely cannot put Minnesota in play, but his working-class background could sell in midwestern battleground states. A Southerner, Jindal would change nothing about the map.


Matt Mackowiak

Matt Mackowiak is a Washington, DC and Austin, TX based political and communications consultant and the founder and President of Potomac Strategy Group, LLC, providing political consulting, media relations and crisis communications assistance to campaigns, companies, groups and individuals. Since he arrived in Washington, DC, he has served in senior roles for two U.S. Senators, a Governor, in the executive branch, in winning political campaigns, and in the private sector. Over his career Matt has developed deep relationships with national, state and local media and political figures.

Most recently Matt worked with PSG client Gov. Sean Parnell (R-AK) as a senior communications adviser, providing counsel on strategy, speechwriting and media relations during the 2011 legislative session in Juneau.

In 2010 Matt served as Campaign Manager for Bill Flores, the Republican nominee in Texas’ 17th Congressional District. After winning a 5-way primary, Flores defeated 10-term incumbent Rep. Chet Edwards (D-TX) by 25% in November, the largest margin of victory for a GOP challenger in 2010.

In addition to offering counsel to individuals and corporations, Matt provides political analysis for the Fox News Channel, MSNBC, ABC News, CBS News, BBC News, and radio stations throughout the country. Matt’s on-therecord political analysis has appeared in Politico, the Washington Times, the Los Angeles Times, Bloomberg News, The Hill, Congressional Quarterly, the Washington Examiner, the Dallas Morning News, the Houston Chronicle, and on ABCNews.com. He is a syndicated columnist and has had opinion columns published in the New York Post, New York Daily News, FoxNews.com, Chicago Tribune, Philadelphia Inquirer, Politico, Roll Call, Austin American-Statesman, Pittsburgh Post-Gazette, Des Moines Register, National Review online, Congressional Quarterly and on the popular blog sites The Daily Beast and The Huffington Post. Matt has lectured and given speeches at the University of Illinois, the University of Texas, Texas Christian University, Georgetown University, Catholic University, the University of Denver, American University and the University of North Texas.

From 2005-2009 Matt served as Press Secretary to U.S. Senator Kay Bailey Hutchison (RTX), the fourth ranking member of the Republican Leadership, and three-term former U.S. Senator Conrad Burns (R-MT). Earlier in his career he was a political appointee at the U.S. Department of Homeland Security for Under Secretary Asa Hutchinson and Assistant Secretary Stewart Verdery, managed the second largest county in Iowa on the Bush-Cheney re-election campaign, counseled corporate clients at international PR firm Burson-Marsteller, and performed White House Presidential and Vice Presidential advance nationwide.

Matt is a Director of the Center for Public Policy and Political Studies at Austin Community College, and is a sustaining member of MaverickPAC. He serves as a member of the Board of Advisors for the non-profit Luke’s Wings and enjoys helping Becky’s Fund and USA CARES.

A native of Austin, Texas, Matt graduated with a B.S. in Communications Studies (Political Communication track) from the University of Texas in 2003. Aside from his professional work, he owns and manages the popular blog site www.potomacflacks.com, which the Washingtonian has called “one of the best political blogs.” In his free time, Matt enjoys sports, live music, reading biographies, and is an avid supporter of the Pittsburgh Steelers, the Pittsburgh Penguins and the University of Texas.